Peter Lorant joined Zendesk in 2020 as the company’s first Chief Operating Officer in Europe, Middle East and Africa (EMEA). In his role, Lorant is a key architect for Zendesk’s growth in the region, leading the company’s go-to-market strategy and operations. Prior to Zendesk, Lorant was International COO at Workday, covering EMEA, Asia Pacific and Japan markets. With more than 30 years of experience in sales, marketing and operations, he has also held roles at companies including Google, Business Objects and IBM. He has a strong track record in helping companies scale their international operations, build entirely new SaaS partner ecosystems, open new markets, launch new products and build world-class distributed teams. Lorant has an MBA from City University of London, and holds a BA degree in Economics & International Relations from University of Toronto. Reflective of his global mindset, Lorant was born in London, grew up in Canada, and has travelled to over 65 countries.
How much should you invest in customer experience? It's all about balance - Peter Lorant shares the key highlights from Zendesk's latest CX report.