Only your customer gets to call you 'innovative' This article is sponsored by:
Affirmative guidance for successful innovation: “make the product more adaptive to the user," says Salesforce's Peter Coffee.
Peter Coffee is VP for Strategic Research at Salesforce, where he works with global IT and business leaders to define their opportunities and clarify their needs in the company's evolving App Cloud portfolio of cloud-native platform services.
Affirmative guidance for successful innovation: “make the product more adaptive to the user," says Salesforce's Peter Coffee.
A plan to create a new future isn’t a list of technologies to acquire, or of individual activities to begin. From silos to systems, it's time to fly high, says Salesforce's Peter Coffee.
Hint: doing the same old things with digital technology is probably doing the wrong things, and may not even do them better, reflects Salesforce's Peter Coffee.
Peter Coffee, VP for Strategic Research at Salesforce, tracks the evolution of analytics, from horoscope to hands-on.
Salesforce's Peter Coffee argues the design case for a rights-centric mantra of “establish permissions, then construct secure containers, and only then collect and seek value from data.”
The problem of 'Can I read it? Can I understand it?' is just the start, argues Salesforce's Peter Coffee. There's a need to go beyond mere function, and add a huge fraction of total value with superior design.
In today’s world of connected customers, any situation that produces a growing number of unsatisfied customers is a mortal threat to a brand; focus on outcomes.
Do core tech advancements drive the worlds of business, industry, healthcare, scientific research, and even the basic institutions of society, asks salesforce.com's Peter Coffee?
Anyone who says that “My business doesn’t have a ‘social’ interaction with its customers” is taking too narrow a view of a time too long ago, argues salesforce.com's Peter Coffee.
What has to come is an open health platform and ecosystem, not something defined by only a single vendor or alliance, but by the universal connections that the largest buyers of health services will demand from their providers to reduce the frictional costs of providing benefits.
Iron Man's suit is a “wearable,” a piece of equipment whose user can almost forget that it’s there. The wearer doesn’t fly an airplane, or even fly the suit. The wearer just…flies. Isn’t that what we want from all of our tools?
“Cloud?” is no longer a question: rather, “cloud!” has become the new context, in which every institution of society and commerce is asking how it must re-invent its mission. Vertical focus takes the spotlight as global connection becomes the norm.
The economics of the first cloud era were so compelling that it was easy to celebrate the cost savings and call the job done. But the job has barely begun. Difficult as it may be, try to forget everything you’ve ever known about how data is stored and how application programs have been constructed and used.