Why no one should be saying ‘back’ or ‘to normal’
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As generative AI and sustainability priorities loom, the only way is forward, insists Peter Coffee of Salesforce.
Peter Coffee
Articles by Peter Coffee
Why no one should be saying ‘back’ or ‘to normal’ This article is sponsored by:
AI truth is "user assembly required"
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With all the focus on what generative AI is adding, we're ignoring what it's taking away, argues Salesforce's Peter Coffee.
The 'reality' of truth - does it enable data-driven decisions?
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Peter Coffee of Salesforce highlights why enabling better decisions is an ongoing quest.
Laying down the law - relevant rules of engagement for today and beyond
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The evolving nature of the 'laws' of the digital age explained, by Peter Coffee of Salesforce.
Trim the long tail
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Peter Coffee of Salesforce explains why number-crunching needs to look beyond budget snipping and explore simplifying the vast array of applications enterprises use.
Don’t put off buying a ladder
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It's time to stop responding to situations by quoting clichés. Peter Coffee of Salesforce cuts to the real meaning of decision making in times of recession.
Chaos is not the problem - and 'excellence' is not the goal
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The opposite of chaos isn't excellence, argues Salesforce's Peter Coffee. Time to look at things differently.
It wasn’t much fun in ’21, but there’s plenty to do in ’22
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Peter Coffee of Salesforce digs into the roots of technology culture norms, and looks at the potential for change this year.
Connected Everything – how, why and what's the next course?
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Only connect? Let's have lunch to discuss, says Salesforce's Peter Coffee.
In a future of unknowables, digital emergence has barely begun
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As life moves beyond the pandemic with increased freedoms and capabilities, Peter Coffee of Salesforce ponders on what the future holds for technology and the supply curve.
Think four years ahead, but execute in one for digital transformation
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COVID has led to an acceleration of digital transformation efforts, but that has implications for planning ahead, says Salesforce's Peter Coffee.
Why we’ll want to go back to the (digitally enriched) office
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Do we need to rethink what the office is like to encourage a return to the workplace? Salesforce's Peter Coffee presents the case.
Numbers can be mismeasurements. You can count on that!
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Numbers aren't always an example of 'satisfactory' knowledge, says Salesforce's Peter Coffee.
