Peter Coffee is VP for Strategic Research at Salesforce, where he works with global IT and business leaders to define their opportunities and clarify their needs in the company's evolving App Cloud portfolio of cloud-native platform services.
Archive: Peter Coffee
Surfing the shock wave
Riding the waves of change in the right direction is essential, argues Salesforce's Peter Coffee.
Phonograph and blockchain - in search of the perfect record
From phonograph to blockchain - there's a path there, says Salesforce's Peter Coffee.
Admit that it's not magic
Coffee's Caution to vendors - Since you know that what you’re selling isn’t magic, admit it—and give your customers what they need to deal with the difference.
The world can't afford cheap data
Cheap data would be a false economy, argues Salesforce's Peter Coffee.
The fifth-gen net is much more than “fourth+1”
5G is coming and is going to bring changes, but it's more than just a plus-one on 4G, says Salesforce's Peter Coffee.
To be; to think; to know
We are on a frontier of old concepts in new contexts – and we must arrive at new understandings, says Salesforce's Peter Coffee.
It’s not enough to think outside your box
Building an external team that’s driven by the customer’s need, compounding from the complementary strengths of the partners, is a new leadership opportunity, says Salesforce's Peter Coffee
What would it help to start seeing?
Lessons in the art of unseeing - visionary thinking from Salesforce’s Peter Coffee.
You say you want a revolution (well, you know...)
Salesforce's Peter Coffee sets out his own revolutionary definitions as we power into the Fourth Industrial Revolution.
Invisible. Uncontrollable. Incomprehensible.
You might hope that making more things digital would make more things countable and controllable – and, perhaps, even more understandable. Not so simple, says Peter Coffee.
Seeing past Plato’s shadows
Salesforce's Peter Coffee looks beyond Platonic shadows - digital transformation lessons from a 2,400 year old thought experiment.
Of Smith, Marx and Heinlein
System thinking via Marx, Adam Smith and Heinlein, courtesy of Salesforce's Peter Coffee.
What happens when everyone wants one?
For every innovation, we need today to include in our assessment some questions of the form, “What if this catches on?”, says Salesforce's Peter Coffee.