Peter Coffee - author at diginomica

Peter Coffee is VP for Strategic Research at Salesforce, where he works with global IT and business leaders to define their opportunities and clarify their needs in the company's evolving App Cloud portfolio of cloud-native platform services.

Articles by Peter Coffee

Chaos is not the problem - and 'excellence' is not the goal This article is sponsored by:

The opposite of chaos isn't excellence, argues Salesforce's Peter Coffee. Time to look at things differently.

It wasn’t much fun in ’21, but there’s plenty to do in ’22 This article is sponsored by:

Peter Coffee of Salesforce digs into the roots of technology culture norms, and looks at the potential for change this year.

Crystal ball photography © Alexas_Fotos - Pixabay

Connected Everything – how, why and what's the next course? This article is sponsored by:

Only connect? Let's have lunch to discuss, says Salesforce's Peter Coffee.

In a future of unknowables, digital emergence has barely begun This article is sponsored by:

As life moves beyond the pandemic with increased freedoms and capabilities, Peter Coffee of Salesforce ponders on what the future holds for technology and the supply curve.

Think four years ahead, but execute in one for digital transformation This article is sponsored by:

COVID has led to an acceleration of digital transformation efforts, but that has implications for planning ahead, says Salesforce's Peter Coffee.

Why we’ll want to go back to the (digitally enriched) office This article is sponsored by:

Do we need to rethink what the office is like to encourage a return to the workplace? Salesforce's Peter Coffee presents the case.

Numbers can be mismeasurements. You can count on that! This article is sponsored by:

Numbers aren't always an example of 'satisfactory' knowledge, says Salesforce's Peter Coffee.

In this 37th year of 1984, what comes after? This article is sponsored by:

Apple told us 1984 wouldn't be like '1984'. Salesforce Peter Coffee has questions 36 years later...

Surfing the shock wave This article is sponsored by:

Riding the waves of change in the right direction is essential, argues Salesforce's Peter Coffee.

Phonograph and blockchain - in search of the perfect record This article is sponsored by:

From phonograph to blockchain - there's a path there, says Salesforce's Peter Coffee.

Admit that it's not magic This article is sponsored by:

Coffee's Caution to vendors - Since you know that what you’re selling isn’t magic, admit it—and give your customers what they need to deal with the difference.