Peter Coffee is VP for Strategic Research at Salesforce, where he works with global IT and business leaders to define their opportunities and clarify their needs in the company's evolving App Cloud portfolio of cloud-native platform services.

Articles by Peter Coffee

Trim the long tail This article is sponsored by: salesforce-sidebar

Peter Coffee of Salesforce explains why number-crunching needs to look beyond budget snipping and explore simplifying the vast array of applications enterprises use.

Red scissors on red background © Miles Burke - Unsplash
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