Peter Bell - author at diginomica

As part of the regional leadership team Peter leads Marketo’s Product Marketing in EMEA, partnering closely with teams and partners to deliver business growth. With over 25 years of experience in marketing Peter has contributed to the success of a portfolio of brands in the software and digital media industries including Microsoft Surface, Skype, Xbox, MSN and Windows.

Articles by Peter Bell

Marketing’s journey from campaign-centric to customer-centric This article is sponsored by:

Digital technology gives marketers the tools to move from generic campaigns to more engaged, customer-centric relationships, writes Marketo's Peter Bell

Digital marketing stylized people in gold on blue © kentoh - Fotolia.com

Trust, marketing, and customer loyalty This article is sponsored by:

Personalization technology brings a new dimension to marketing's age-old quest to build trust and customer loyalty, writes Marketo's Peter Bell

Sales process as power buttons © Olivier Le Moal - Fotolia.com

Tomorrow’s marketer is a technologist – but still with feeling This article is sponsored by:

An emotional connection is still important, but today's marketers must harness technology to make sense of all the data out there, says Marketo's Peter Bell

Different brain hemispheres © denisismagilov - Fotolia.com