Neil Raden, based in Santa Fe, NM, is an active industry analyst, consultant and widely published author and speaker and also the founder of Hired Brains Research. Hired Brains provides thought leadership, context and advisory consulting and implementation services in Information Management, Analytics/ Data Science, Machine Learning/AI and IoT for clients worldwide. Hired Brains also provides consulting, market research, product marketing and advisory services to the software industry. Neil is the co-author of Smart (Enough) Systems: How to Deliver Competitive Advantage by Automating Hidden Decisions, Prentice-Hall. He welcomes your comments at nraden@hiredbrains.com.