Neil Capel - author at diginomica

Neil Capel is CEO and Founder of Sailthru, which helps enterprises drive customer lifetime value through personalization. His successful track record of working on large-scale, high demand web systems led him to develop Sailthru's unique Smart Data capabilities. Previously Neil was the CTO of MusicNation, ASmallWorld and Money-Media (acquired by The Financial Times).

Articles by Neil Capel

Debunking the 5 myths of personalization: part 2 - the predictive edition This article is sponsored by:

Wrapping up his myths of personalization series, Sailthru CEO Neil Capel makes the case for why personalization is now a need-to-have, with implications far beyond short-term conversion rates. He also takes a hard look at two misused words, prediction and recommendation.

Debunking the 5 myths of personalization: Part 1 This article is sponsored by:

In the first of a two-part series, Sailthru CEO Neil Capel dispels myths of personalization that hold back marketers from effective customer engagement

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