Mona Popli - author at diginomica

Mona Popli is the Vice President of Product Marketing at Heap, the leading provider of digital insights. An accomplished product strategy and management professional, she has over 16 years of experience leading teams and bringing products to market across SaaS, Financial Technology, and Capital Markets

Articles by Mona Popli

Online life is growing; so should your data This article is sponsored by:

Time for a reality check - Mona Popli of Heap explores the friction that can grow between customers and companies if data isn't up to scratch.

Rocket monument rising with arrows going up, personal and career development, light blue background. Concept of fast growth and boost. Mockup copy space, 3D rendering © ImageFlow - Shutterstock

Understanding your customers shouldn’t be a guessing game This article is sponsored by:

Heap's Mona Popli warns against uneducated guesses about customers if you want to avoid becoming the next victim of gut-based decision making in retail.

Guessing game people, emotions and communication concept - group of friends or students covering faces with paper sheets © Ground Picture - Shutterstock

The digital experience is shifting - your company needs to as well This article is sponsored by:

Data maturity is critical to your business. Heap's Mona Popli asks - are you doing all you can to address friction points in the digital customer experience?

Conceptual Illustration of Customer Data Platform, Customer Relationship Management, Client Database © TarikVision - Shutterstock

Tooling up to increase your data maturity for the business win This article is sponsored by:

When it comes to leveraging customer data, extracting value can be a challenge for businesses. Mona Popli of Heap shares some practical tips on where to start.