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Michelle is a partner at Tercera and is responsible for marketing and content, the Tercera advisor and portfolio experience, and guiding portfolio companies on go-to-market and brand strategies. For 20+ years Michelle has been helping technology and services companies define and grow their market presence. Prior to joining Tercera, she founded and led Swancomm, a marketing communications consultancy supporting early stage B2B companies. Prior to this, she led corporate marketing and customer experience at Appirio, one of the first cloud-focused consultancies specializing in the Salesforce, Google and Workday ecosystems.

Articles by Michelle Swan

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