Michelle MacCarthy - author at diginomica

A passionate customer success leader with over 15 years in the tech and retail industries, Michelle leads Unit4’s customer experience strategy, driving change management and service delivery with a focus on making Unit4 customers successful. As a proven leader in customer success as well as traditional, digital and omnichannel marketing, Michelle has worked for some of the industry’s best known brands and understands the importance of a well-architected customer lifecycle journey.

Articles by Michelle MacCarthy

How can we make our organizations truly customer-centric? This article is sponsored by:

Customer Success isn’t just the name of a department – it’s a top-down, company-wide philosophy and responsibility to deliver an exceptional customer experience. But that’s easier said than done. Michelle MacCarthy of Unit4 shares practical steps to fulfil the customer-centric promise.

Individual customer service care, customer-centric and success with magnifying glass for focus concept © Jirsak - Shutterstock

Enrich the customer experience by starting with your employees This article is sponsored by:

How do you enrich the customer experience amidst the current turbulence? Unit4's Michelle MacCarthy has three recommendations for managing customer success through culture, engagement, and technology

Silhouette team helped build foundation for growth © yuttana Contributor Studio - Shutterstock