Michael Ouissi - author at diginomica

As Group Chief Operating Officer at IFS, Michael Ouissi brings together all of the company’s customer-facing operations from sales to consulting and support and customer success, alongside his responsibility for commercial strategy and revenue generation. Prior to joining IFS, he spent over a decade at Software AG, most recently as a member of the Group Executive Board for Customer Engagement Excellence. His diverse executive background includes roles as financial controller, regional and global commercial director, head of key account management and regional managing director.

Articles by Michael Ouissi

At your service - how manufacturing is embracing the global shift towards servitization This article is sponsored by:

Michael Ouissi of IFS looks at why smart manufacturers no longer consider maintenance and servicing a ‘necessary evil’ but rather a means to enhance customer relationships and increase revenue.

People working with Hi-Tech technology system control in servitized connected factory workflow, infographic of industry 4.0 concept © Hangouts Vector Pro - Shutterstock

Humanization – fueling customer service today and in the future This article is sponsored by:

Knowing what customers really want and need - the good, the bad, and the ugly - is critically important for service improvement. But businesses need to take it a step further to make it count. Michael Ouissi of IFS makes the case.

Electrical and instrument operator calibrate level transmitter at offshore oil and gas wellhead remote platform, Onsite service worker. © Oil and Gas Photographer - Shutterstock

Why customer engagements today are all about business outcomes This article is sponsored by:

Michael Ouissi of IFS considers the impact of change management and trust - and why it's essential to achieving successful business outcomes.

Support or help employee to progress and achieve business target, leadership solution to overcome obstacle concept, businessman manager draw line as a bridge to help team members to cross the cliff © eamesbot - Shutterstock

Where physical meets digital – how digital twins are unearthing new insights for asset-intensive organizations This article is sponsored by:

Digital twins can increase predictability of future maintenance of mission-critical, high-cost, and often complex assets, thereby lowering risk for organizations in asset-intensive industries. Michael Ouissi, Chief Customer Officer, IFS, examines the value for three such industries.

digital twin concept machine learning © local_doctor - Shutterstock

How will electric utilities survive? By truly embracing service This article is sponsored by:

The old utility model is under threat, says Michael Ouissi of IFS. Electric utility companies can fight back by doing what they were always designed to do - provide a service, and a unified customer experience.

Electric utilities supply chain manager showing renewable energy industry concept for alternative generation sources © LeoWolfert - Shutterstock

Don’t let IT systems stop manufacturing going circular This article is sponsored by:

Manufacturing is going through a sea change of reducing landfill and reusing raw materials. Michael Ouissi shares in-the-trenches insights from an IFS customer and analysts on why manufacturers will evolve to master new business and logistical disciplines for the circular economy.

Manufacturing - metalworking on lathe grinder with flying sparks © Vadim Ratnikov - shutterstock

Prioritizing service? Here’s why you need to go deep This article is sponsored by:

It’s good that companies should worry about service, says Michael Ouissi of IFS. But bear in mind that complete service enablement requires changes to processes and core systems underpinning the business

Man providing fridge repair service with customer © Elnur - Shutterstock

How Cimcorp is breaking down silos to give its customers an exceptional moment of service This article is sponsored by:

Cimcorp's moment of service is founded on breaking down silos to bring together data and value for its customers. Michael Ouissi of IFS explores the pressure points along the road to servitization

Cimcorp Dream Factory with tires in gantry © Esa Kyyrö

How Al Rabie brought IT and business together to weather a changing beverage market during pandemic conditions This article is sponsored by:

Never mind COVID-19, a sugar tax changed the business landscape for drinks manufacturers – but an ERP upgrade helped change the dynamics, writes Michael Ouissi of IFS

Al Rabie drink donated to schools © Al Rabie website.jpg

Customers explain the market logic behind surging investment in digital transformation This article is sponsored by:

Despite the impact of the COVID-19 pandemic, surveys suggest customers are investing more in digital transformation. Michael Ouissi of IFS examines why.

Miniature work team connects cable to laptop © Montri Thipsorn - shutterstock

Don't change your software just for go-live - keep on changing it This article is sponsored by:

The days of rolling out a software solution just once and then leaving it alone are over - the real value is realized from ongoing change, writes Michael Ouissi of IFS