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Maxwell Cooter

Max is a freelance journalist who has covered a wide variety of IT subjects. He was the founder editor of Cloud Pro, the UK's first dedicated cloud publication. He also founded and edited IDG's Techworld and prior to that was editor of the UK's first networking weekly newspaper, Network Week.

As a freelancer, he has contributed to IDG Direct, SC Magazine, Computer Weekly, Computer Reseller News, Internet magazine, PC Business World and many others, including The Guardian and The Daily Telegraph. He has also spoken at many conferences and has been a commentator for the BBC, ITN and computer TV channel CNBC.

Max trained as a programmer but became more interested in writing about computers and re-trained as a journalist. He studied at Bradford University and the London College of Printing.

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Virgin Racing's approach to data mixing powers lessons for the future of business This article is sponsored by:

Virgin Racing team’s handling of structured and unstructured data is a pointer of the way companies are going to be doing business in future.

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