Mathew Sweezey - author at diginomica

Mathew Sweezey is the Director of Market Strategy for Salesforce, and author of The Context Marketing Revolution (HBR 2020). He is regarded as one of the leading minds on the future of marketing and his visionary insights into consumer behavior, technology, and new business strategies have changed the way startups, Fortune 500, and nonprofit organizations alike find customers, breakthrough, and build modern brands. In addition to his work with brands, Mathew is the host of the award-winning podcast The Electronic Propaganda Society and an accomplished writer having written for The Economist, Forbes, HBR The Observer, and Adage.

Articles by Mathew Sweezey

Your candidate will screen you now! Questions organizations need to ask themselves in the new war for talent This article is sponsored by:

How well is your company positioned to win the new war for talent? Salesforce's Mathew Sweezey and Karen Mangia have some useful questions to ask yourself.

Outcomes are the next evolution of Customer Experience This article is sponsored by:

Outcomes are the new customer experience, say Salesforce's Matthew Sweezey and Karen Mangia.