Mark Samuels - author at diginomica

Mark is a business writer and editor, with extensive experience of the way technology is used and adopted by chief information officers (CIOs) at blue chip organisations. My experience has been gained through senior editorships, investigative journalism and postgraduate research.

Articles by Mark Samuels

Dreamforce 2023 - KLM consolidates customer data with Service Cloud, contemplates AI's potential This article is sponsored by:

Airline uses Service Cloud to take customer experiences to new heights.

Dreamforce 2023 - how Quintessentially is boosting membership engagement with the help of Salesforce This article is sponsored by:

By getting a tight grip on its data, the global lifestyle management specialist provides truly bespoke experiences to its members.

Rethinking retail - Picnic delivers on a data-driven approach This article is sponsored by:

Dutch retailer Picnic - which has an ‘app-only’ approach to food delivery - runs its entire operations in-house, with a keen data-centric approach.

An image of a Picnic delivery van in the street

How Ahold Delhaize is using Wi-Fi roaming technology as a platform for data-led innovation This article is sponsored by:

While some retailers might be slower to embrace innovation, this company is making it easy for its customer to get online in-store – and that access provides benefits for everyone.

TSB banks on Adobe to meet customers hyper-personalization demands This article is sponsored by:

The bank’s marketing strategy means customers receive tailored service offers that match their personal requirements and circumstances.

Photobox develops a much clearer picture of observability This article is sponsored by:

The platform has created a proactive approach to system issues that has reduced the mean time to resolution by 80%.

How ExxonMobil is drilling for unified data to fuel business capabilities This article is sponsored by:

The multi-national oil and gas giant has created a cloud-based platform for the creation of insight and the exploitation of emerging technology.

Leading the crowd to generate wisdom - Legal and General Investment Management's data strategy in action This article is sponsored by:

The asset management firm wants to give end users the opportunity to self-serve and experiment with data in new and exciting ways.

Thomson Reuters - transitioning to a centralized data repository This article is sponsored by:

The news and information specialist is using Snowflake technology to support its long-term data strategy, which also includes increased use of AI.

Snowflake Summit - how London Stock Exchange Group gets Investment Managers the data they need This article is sponsored by:

Customers of the group’s data business Refinitiv can run finance information in their Snowflake implementation – and the company is pushing data to the wider marketplace too.

Snowflake Summit - CrossFit beefs up its business users with a toned approach to data This article is sponsored by:

Rather than unconnected data held in a range of systems, the company has all the information it needs in one place.

Snowflake Summit - why founder Benoît Dageville was disappointed by the rise of ChatGPT This article is sponsored by:

Snowflake co-founder says the tech company wants to help its users exploit AI.

Snowflake Summit - Snowflake embraces generative AI to help customers create new value from data This article is sponsored by:

The company has announced a flurry of new products for its Data Cloud, including a focus on LLMs, app stores and containers.