Mark is a business writer and editor, with extensive experience of the way technology is used and adopted by chief information officers (CIOs) at blue chip organisations. My experience has been gained through senior editorships, investigative journalism and postgraduate research.

Articles by Mark Samuels

Adobe Summit - General Motors drives personalization up a gear with Experience Cloud This article is sponsored by:

The automotive giant is using a range of Adobe tools to bring its disparate data sources together and to target customers with value-adding experiences.

GM
Read more about Adobe Summit - General Motors drives personalization up a gear with Experience Cloud

Adobe Summit - EY uses Adobe technology to create marketing campaigns with a competitive edge This article is sponsored by:

The consulting firm is already developing highly personalized content and it’s now thinking about how it can take its marketing strategy to the next stage.

EY
Read more about Adobe Summit - EY uses Adobe technology to create marketing campaigns with a competitive edge

Formula 1 uses Salesforce technology to take the lead on personalized experiences This article is sponsored by:

By adopting Salesforce, F1 has moved from siloed solutions to a seamless data platform – and the result is deeper engagement between the sport and its fans.

racing
Read more about Formula 1 uses Salesforce technology to take the lead on personalized experiences
Loading
A grey colored placeholder image