Mark Samuels - author at diginomica

Mark is a business writer and editor, with extensive experience of the way technology is used and adopted by chief information officers (CIOs) at blue chip organisations. My experience has been gained through senior editorships, investigative journalism and postgraduate research.

Articles by Mark Samuels

BT Group connects with AI to get a grip on procurement spend This article is sponsored by:

Globality’s AI-based sourcing platform is helping BT to optimize its multi-billion-pound annual investment in third-party resources and activities.

Leeds Building Society banks on better service performance with Dynatrace AIOPs This article is sponsored by:

The Society has used the platform to move from reactive support to a proactive approach to service management.

Formula 1 uses Salesforce technology to take the lead on personalized experiences This article is sponsored by:

By adopting Salesforce, F1 has moved from siloed solutions to a seamless data platform – and the result is deeper engagement between the sport and its fans.

EDF UK uses the Snowflake Data Cloud to power machine-learning innovation This article is sponsored by:

The utility firm is using Snowflake and a series of other cloud-based services to create an integrated data stack for digital transformation.

Frito-Lay scores with a World Cup Web 3.0 campaign to reach a new goal in brand marketing This article is sponsored by:

Vatom technology powers a new blockchain-based project for the FIFA World Cup.

How Rentokil drives business innovation with Google Cloud VMware engine This article is sponsored by:

The pest control specialist is using the cloud and a range of VMware technologies to ensure employees across the organisation can scale-up IT resources on-demand.

How SNC-Lavalin uses VMware’s virtual desktop infrastructure platform to boost productivity This article is sponsored by:

Employees at the engineering and construction giant use the platform to log in from around the world and collaborate on crucial design work.

VMware Explore - moving from "cloud chaos" to "cloud smart" to speed up "the great re-platforming" This article is sponsored by:

CEO Raghu Raghuram recognizes that a shift to the cloud is tough for many companies, so his firm wants to make the transition simpler and more effective.

Prostate Cancer UK taps into low-code technology to boost its data collection activities This article is sponsored by:

By adopting Toca’s platform, the charity has reduced the need for manual intervention and can send timely information to key business decision makers.

TrustFord uses Druva technology to give employees peace of mind over data security This article is sponsored by:

The Ford vehicle dealer group has moved from a clunky data back-up process to a light-touch approach based on software-as-a-service.

Solving the “seven vendor problem” - Druva CEO Jaspreet Singh on why enterprises need to think SaaS-first, not cloud-first This article is sponsored by:

Enterprises need modern data platforms to meet today's business challenges, says Singh.

TUI smiles on Snowflake to give business users timely access to business-critical data This article is sponsored by:

Rather than being reliant on a disparate range of systems, TUI is using Snowflake and other cloud-based technologies to create a single source of the truth.

John Lewis Partnership creates a one-stop-shop for data using Snowflake technology This article is sponsored by:

The retailer now has a cloud-based platform for standardised data analytics tooling.