Mark is a business writer and editor, with extensive experience of the way technology is used and adopted by chief information officers (CIOs) at blue chip organisations. My experience has been gained through senior editorships, investigative journalism and postgraduate research.

Articles by Mark Samuels

Formula 1 uses Salesforce technology to take the lead on personalized experiences This article is sponsored by:

By adopting Salesforce, F1 has moved from siloed solutions to a seamless data platform – and the result is deeper engagement between the sport and its fans.

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How SNC-Lavalin uses VMware’s virtual desktop infrastructure platform to boost productivity This article is sponsored by:

Employees at the engineering and construction giant use the platform to log in from around the world and collaborate on crucial design work.

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VMware Explore - moving from "cloud chaos" to "cloud smart" to speed up "the great re-platforming" This article is sponsored by:

CEO Raghu Raghuram recognizes that a shift to the cloud is tough for many companies, so his firm wants to make the transition simpler and more effective.

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Prostate Cancer UK taps into low-code technology to boost its data collection activities This article is sponsored by:

By adopting Toca’s platform, the charity has reduced the need for manual intervention and can send timely information to key business decision makers.

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Solving the “seven vendor problem” - Druva CEO Jaspreet Singh on why enterprises need to think SaaS-first, not cloud-first This article is sponsored by:

Enterprises need modern data platforms to meet today's business challenges, says Singh.

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TUI smiles on Snowflake to give business users timely access to business-critical data This article is sponsored by:

Rather than being reliant on a disparate range of systems, TUI is using Snowflake and other cloud-based technologies to create a single source of the truth.

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