Mark Samuels - author at diginomica

Mark is a business writer and editor, with extensive experience of the way technology is used and adopted by chief information officers (CIOs) at blue chip organisations. My experience has been gained through senior editorships, investigative journalism and postgraduate research.

Articles by Mark Samuels

BCP Council uses Power Apps and low-code development to digitize its services This article is sponsored by:

The UK unitary local authority has consolidated its application base and is using Power Apps to develop tools that meet specific business requirements.

Adobe Summit - General Motors drives personalization up a gear with Experience Cloud This article is sponsored by:

The automotive giant is using a range of Adobe tools to bring its disparate data sources together and to target customers with value-adding experiences.

Adobe Summit - EY uses Adobe technology to create marketing campaigns with a competitive edge This article is sponsored by:

The consulting firm is already developing highly personalized content and it’s now thinking about how it can take its marketing strategy to the next stage.

Ulta Beauty has a cloud makeover to get more personal with its customers This article is sponsored by:

The US retailer is using the in-memory database alongside a cloud-based micro-services architecture to provide caching support for new customer experiences.

PepsiCo finds that digital skills development is what it likes This article is sponsored by:

By building teams of digital-savvy professionals on personalised learning paths, Athina Kanioura is helping her company to attract and retain a diverse pool of tech talent.

William Hill bets on New Relic technology to deliver big boosts in performance This article is sponsored by:

The observability platform helps the gambling company to manage system outages and resolve any issues effectively.

Interactive quizzes help broadcaster KAN 11 score mobile engagement goal This article is sponsored by:

Israel’s state broadcaster KAN used Sport Buff technology to engage thousands of viewers during the World Cup – and now it wants to do even more.

BT Group connects with AI to get a grip on procurement spend This article is sponsored by:

Globality’s AI-based sourcing platform is helping BT to optimize its multi-billion-pound annual investment in third-party resources and activities.

Leeds Building Society banks on better service performance with Dynatrace AIOPs This article is sponsored by:

The Society has used the platform to move from reactive support to a proactive approach to service management.

Formula 1 uses Salesforce technology to take the lead on personalized experiences This article is sponsored by:

By adopting Salesforce, F1 has moved from siloed solutions to a seamless data platform – and the result is deeper engagement between the sport and its fans.

EDF UK uses the Snowflake Data Cloud to power machine-learning innovation This article is sponsored by:

The utility firm is using Snowflake and a series of other cloud-based services to create an integrated data stack for digital transformation.

Frito-Lay scores with a World Cup Web 3.0 campaign to reach a new goal in brand marketing This article is sponsored by:

Vatom technology powers a new blockchain-based project for the FIFA World Cup.

How Rentokil drives business innovation with Google Cloud VMware engine This article is sponsored by:

The pest control specialist is using the cloud and a range of VMware technologies to ensure employees across the organisation can scale-up IT resources on-demand.