Mark Abramowitz is Senior Vice President of Product Marketing for Service Cloud, the world's #1 Service Platform. Mark drives Service Cloud product strategy and positioning, speaks publicly on customer service market trends and works with customers to drive innovation around customer experience and digital transformation. Mark leads a talented team of marketers responsible for global go-to-market, messaging, PR/AR strategy, launches, content & Trailblazer marketing, events and sales enablement across the multi-billion dollar Service Cloud business. Mark has been with Salesforce for 13+ years holding various product and marketing roles ranging from Service Cloud, Sales Cloud, Financial Services to CIO engagement. Mark spent 5 years in Australia marketing Salesforce across Asia Pacific and leading marketing for a global hotel technology company.