Louis Columbus - author at diginomica

Louis is currently serving as Principal, IQMS. Previous positions include Director Product Management at Ingram Cloud, Vice President Marketing at iBASEt, Plex Systems, Senior Analyst at AMR Research (now Gartner), marketing and business development at SaaS start-ups. Mr. Columbus’ academic background includes an MBA from Pepperdine University and the Strategic Marketing Management and Digital Marketing Programs at Stanford University Graduate School of Business. Louis also teaches MBA courses in international business, global competitive strategies, international market research, strategic planning and market research. Mr. Columbus currently is a member of the faculty at Webster University and has taught at California State University, Fullerton: University of California, Irvine & Marymount University.

Articles by Louis Columbus

Want to build more revenue in manufacturing? Real-time monitoring is the key This article is sponsored by:

Manufacturers face global competition and pricing pressures in 2019. But some are thriving. How are they pulling it off? Louis Columbus of IQMS reveals customer views on the impact of real-time monitoring.

Manufacturing quality that's out of this world – insights from robotics on Mars This article is sponsored by:

NASA's trips to Mars rank amongst the greatest robotics accomplishments in history. Their secret? It's all about quality management. IQMS' Louis Columbus breaks out four quality field lessons for manufacturers.

Yes, quality audits can help manufacturers stay customer-driven – and even change sales and marketing This article is sponsored by:

Audit is a loaded term, but as Louis Columbus of IQMS explains, it's time to take another look. Internal audits are a powerful tool for quality - and quality is the new marketing. Here's how an IQMS customer is using internal audits to earn a whole new level of customer trust.

Want to be a customer-focused manufacturer? You need these five quality metrics This article is sponsored by:

Manufacturers run better with metrics. But if your systems are siloed, metrics can't help you. And what data should you be acting on? In the IQMS diginomica debut, Louis Columbus shares five manufacturing metrics that matter.