Lisa Schwarz - author at diginomica

As Senior Director of Global Product Marketing for the Oracle NetSuite Global Business Unit, Lisa Schwarz is responsible for driving the go-to-market messaging and positioning for NetSuite solutions. Prior to joining NetSuite in 2012, Lisa held a variety of roles, including Director of Ecommerce, Latin America Marketing Manager and Enterprise Service Marketing Manager, at Sun Microsystems (acquired by Oracle).

Articles by Lisa Schwarz

How to master BOPIS and curbside pickup for retail holiday success This article is sponsored by:

Retailers need to be ready this holiday season for a big shift to curbside pickup and BOPIS - buy online, pick up in-store - writes Oracle NetSuite's Lisa Schwarz

Contactless curbside pickup sign in retail store parking lot © F Armstrong Photography - shutterstock