Jon Reed

Jon Reed has been building enterprise communities since 1995. These days, Jon is a roving blogger/analyst. He also advises vendors and startups on reaching today's informed enterprise buyer, now that the sales funnel is discredited. He is a diginomica co-founder, Enterprise Irregular, and purveyor of multi-media content.

Jon is an advocate for media over marketing; he sees diginomica as a chance to disrupt tech media, with the BS-weary enterprise reader in mind. Jon's signature weekly column, Enterprise Hits and Misses, is a strike-through-laden enterprise review for readers who enjoy puncturing hype balloons.

Jon's core areas include the problem of CX, the pursuit of AI/analytics ROI, and the realities of transformation efforts.

Jon Reed

Man legs in the office

Enterprise content marketing fails

When marketing departments tried out the “content marketing” phrase on me a year ago, I was briefly encouraged. I assumed companies would now step back from polluting the tweetstream with compulsive retweets and hashtag pimping in favor of original content. It didn't happen. There has to be a better way.

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Sapphire Now 2013 report card

I'm awarding SAP high marks for clarifying HANA options and a passing grade for talking about a modern user interface badged Fiori. Not approved for graduation? The cloud platform story. Read on for more.

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Sapphire Now : Day 1 in review

Day one of Sapphire Now 2013 brought its share of surprises and enough hyperbolic HANA-is-superfast quotage to keep the hype meter in proper orbit. I spent a good chunk of day one in the JD-OD.com video studio with customers and startups, getting the views from folks who had made the trek from Czech Republic, Germany, and Israel.

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The business intelligence conundrum

On a rare winter trip out of the frozen north, I visited Atlanta where I met with Mico Yuk. Mico is an outspoken business intelligence consultant, often working in the SAP world. In the above video we discuss a couple of stories: one she wrote on SCN that talked about the five things BI people need to do in 2013, the other, colleague Dennis Howlett's response.