Jon Reed

Jon Reed has been building enterprise communities since 1995. These days, Jon is a roving blogger/analyst. He also advises vendors and startups on reaching today's informed enterprise buyer, now that the sales funnel is discredited. He is a diginomica co-founder, Enterprise Irregular, and purveyor of multi-media content.

Jon is an advocate for media over marketing; he sees diginomica as a chance to disrupt tech media, with the BS-weary enterprise reader in mind. Jon's signature weekly column, Enterprise Hits and Misses, is a strike-through-laden enterprise review for readers who enjoy puncturing hype balloons.

Jon's core areas include the problem of CX, the pursuit of AI/analytics ROI, and the realities of transformation efforts.

Jon Reed

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Questioning B2B social media results

Those who have inside dirt on B2B marketing and lead generation cite one factoid to me: the surprisingly strong performance of email marketing versus the lackluster performance of social media - why is that? Here's some fresh data.

Woman Screaming On Telephone Conversation

Can cloud fix the service experience?

Recently I had the chance to kick my CRM grievances around with Aaron Fulkerson, CEO of MindTouch, and find out why he thinks cloud can alter service for the better. Some of Aaron's answers really surprised me - I hope they spark a worthwhile debate.