Jon Reed

Jon Reed

Jon Reed has been involved in enterprise communities since 1995. These days, Jon is a roving blogger/analyst, and also counsels vendors and startups on go-to-market strategy. Jon was named best writer by the ERP Focus 2014 and 2016 writer awards. He is a diginomica co-founder, Enterprise Irregular, and purveyor of multi-media content. Jon is an advocate for media over marketing; he sees diginomica as a chance to disrupt tech media, with the BS-weary enterprise reader in mind.
Jon Reed
Jon Reed

Archive: Jon Reed

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Struggle for context - RSS culture vs walled gardens

Just as companies are struggling with compiling the right data for real-time decision making, individuals have the same problem - magnified by dependence on smaller and smaller devices, where filtering content for impact is a daily chore. Here's my thoughts on where that leaves us.

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Enterprise mobility - thriving or sputtering?

Since I last wrote about the struggle of enterprise mobile storefronts, I’ve continued to grapple with the confusing state of enterprise mobility. To get some perspective, I went on the hunt for mobility studies that might make sense of the contradictions.

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Can cloud fix the service experience?

Recently I had the chance to kick my CRM grievances around with Aaron Fulkerson, CEO of MindTouch, and find out why he thinks cloud can alter service for the better. Some of Aaron's answers really surprised me - I hope they spark a worthwhile debate.

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Avoiding b2b content marketing pitfalls

Much of the resistance enterprise marketers face comes from being immersed for dangerously long periods in their gobsmackingly wonderful product technology. Here's a take on how to avoid that, backed up by survey data from a new content marketing report.

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HCM lessons and controversies - Q/A with Jarret Pazahanick

Last Friday, I had a lengthy and frank conversation with HCM consultant Jarret Pazahanick. I wanted to better understand what motivates Jarret's blog posts, and also dig into the customer lessons he has learned after 15 years as an HR consultant. And, yes, SAP versus Workday. Here's the highlights.

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Google Reader vs email vs social networks - why care?

RSS advocates like myself insist that relying on social channels for enterprise content is mediocre at best. But how much enterprise news do you need, and how quickly do you need it? And is there a way to get it without wading through reams of over-marketed crud?

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CIO cloud disruptions - Sina Moatamed Q & A

Sina Moatamed has written a series of provocative posts on the cloudy enterprise, most recently The Office of the Cloud CIO. But what about the day-to-day predicaments of IT executives? And how does his visionary take clash with the real word uncertainties provoked by PRISM? There was only one way to find out.

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Lessons from Infor's reinvention

Nothing is tougher in enterprise software than reinvention. The diginomica team had a chance to evaluate Infor's strategy up close, both at Inforum 2013 and during customer video shoots (and interviews) in the UK. What are the lessons learned to date?