Jon Reed

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Jon Reed has been building enterprise communities since 1995. These days, Jon is a roving blogger/analyst. He also advises vendors and startups on reaching today's informed enterprise buyer, now that the sales funnel is discredited. He is a diginomica co-founder, Enterprise Irregular, and purveyor of multi-media content.

Jon is an advocate for media over marketing; he sees diginomica as a chance to disrupt tech media, with the BS-weary enterprise reader in mind. Jon's signature weekly column, Enterprise Hits and Misses, is a strike-through-laden enterprise review for readers who enjoy puncturing hype balloons.

Jon's core areas include the problem of CX, the pursuit of AI/analytics ROI, and the realities of transformation efforts.

Follow @jonerp

Jon Reed

Man solving complex problem finds surreal keyhole to success © frankie's - shutterstock

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CEOs on surviving the pandemic - will long-term optimism prevail over economic concerns and business disruption?

CEOs have had a crash course in unprecedented circumstances this spring. So where do we go from here? West Monroe provided diginomica with a look behind their recent CEO survey - and fielded my questions on why CEO concern levels have increased.

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MindFuel - CIOs make sense of the new abnormal, and the transformations that lie ahead

Digital transformation has been pitched as a bulwark against the pandemic economy. The truth is much more complex. At IFS MindFuel 2020, a CIO panel with Mars Petfood, Berkeley Group and Mediq provided a reality check - and took the conversation in directions I wasn't expecting.

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Enterprise hits and misses - the future of work vs mental health, Macy's vs reality, and AI vs enterprise results

This week - employers are pushing to re-open, but the future of work brings a slew of new issues. AI gets an enterprise reality check, while Macy's takes glass-half-full to a digital extreme. The diginomica team rounds up one more wave of virtual events. Plus: an epic "AI" whiff.

Sage Intacct - Consero Global discussion

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From cloud ERP to finance as a service - how Consero Global is taking business process outsourcing to another level with Sage Intacct

I'm always up for a cloud ERP micro-vertical story. Sage Intacct approached me with a good one - a private equity scenario. Here's what I learned from Sage Intacct partner Consero Global, and their customer BV Investment Partners.

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Productivity is too narrow - we need outcomes. The future of work, according to Workfront

At Workfront Leap 2020, bold predictions were made about the future of work. But there was also a flurry of product news. To sort it out, I got three members of Workfront's team on a post-event debrief.

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Enterprise hits and misses - the future of work isn't in the office, cybersecurity is the remote work bugaboo, and Microsoft shuts down storefronts

This week - companies push to re-open, but is the office dead? The future of work sharpens. Remote work forces companies into uncharted security territory. Cloud purists form an alliance, and I pay tribute to an enterprise legend gone too soon.

Workfront Leap keynote with CEO Alex Shootman

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Workfront Leap 2020 - will Chief Work Officers take their place alongside CIOs and CMOs? Customers share their remote collaboration stories

Are we ready for Chief Work Officers? And what is the criteria to earn such a title? As Workfront Leap 2020 kicked off, I looked into those questions. A customer story from CenturyLink brought the art of remote team productivity into focus.

ASUG panel with Johnsonville and Dell Technologies

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ASUGForward 2020 - How do you achieve project success amidst a pandemic? Tips from IT leaders at Dell Technologies and Johnsonville Sausage

ASUGForward day two introduced a new track: IT Operations. After getting under the SAP operations hood, we re-emerged with some vital customer lessons from IT leaders. But have we done enough to automate the management of SAP systems?

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ASUGForward 2020 - how SAP customers like Under Armour are adapting to new consumer priorities

Putting on virtual events is fraught with challenges. How would ASUGForward fare? Here's my day one review - with a focus on e-commerce, and how Under Armour responded to a pandemic that thoroughly disrupted their 2020 go-to-market plans.

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Enterprise hits and misses - retailers transform for anxious consumers as the virtual event silly season peaks

This week - retailers share transformation lessons, but can they keep pace with anxious consumers? And: contrasting views on AI innovation sharpen our views. Virtual event season peaks; we bring you the highs and lows. As always, your whiffs.

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Sapphire Now 2020 - how Sodales Solutions' health and safety app is helping companies re-open, and retool their transformation efforts

I'm always looking for a partner app gut-check - especially one that meets an urgent industry need. Sodales Solutions' health and safety application, built on the SAP Cloud Platform, was one of the best stories I heard on the run-up to Sapphire Now Reimagined. Here's why.

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Sapphire Now 2020 - how do we make sense of the SAP S/4HANA, ByDesign, and Business One mix? Ask Rainer Zinow

One area of persistent SAP confusion is the market scope of SAP Business One, ByDesign, and S/4HANA cloud. Another underplayed question at Sapphire Now Reimagined is the role of SAP partners. This calls for a candid Q/A with SAP's Rainer Zinow.

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Enterprise hits and misses - HR departments face workplace re-openings, big tech takes a facial recognition stand, and Magic Quadrants get critiqued

This week - as companies look to re-open, HR faces a workplace crossroads. Big tech takes a stand against facial recognition, but will it matter? Magic Quadrants go through the de-hype cycle, and we get a perfect whiff via Microsoft "AI."