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Jon Reed has been building enterprise communities since 1995. These days, Jon is a roving blogger/analyst. He also advises vendors and startups on reaching today's informed enterprise buyer, now that the sales funnel is discredited (see his new d-book, Reaching the B2B Informed Buyer - The Case for a Different Framework). He is a diginomica co-founder, Enterprise Irregular, and a purveyor of multi-media content. Jon is quickly earning a reputation for outspoken views - and research - on the pros and cons of generative AI in the enterprise.

Jon is an advocate for media over marketing; he sees diginomica as a chance to disrupt tech media, with the BS-weary enterprise reader in mind. Jon's signature weekly column, Enterprise Hits and Misses, is a punchy enterprise review for readers who enjoy puncturing hype balloons.

Jon's core areas include the problem of CX, the pursuit of AI/analytics ROI, work futures/skills development, and the realities of transformation efforts. Lately, he's been documenting the art - and perils - of hybrid event design.

Articles by Jon Reed

Planful Perform 2024 - customers kick tires on AI, but will financial planning break down the decision silos? This article is sponsored by:

Planful Perform is in the books. But the show left us with potent questions on the need for finance transformation, where customers get stuck - and where AI fits in. Here are some pitfalls and successes - along with my underrated news stories of the show.

Planful CEO Grant Halloran at Planful Perform 2024

Where do SAP customers stand on AI, RISE, and the transformations ahead? DSAG shares its position on the SAP innovation debate This article is sponsored by:

SAP Sapphire season is almost upon us - and the stakes are high. SAP customers are facing crucial decisions on cloud migrations, RISE assessments, and how SAP fits into transformation and AI strategies. To set the stage from the customer side, here are highlights from DSAG's positions - and my discussions with DSAG Chairman Jens Hungershausen.

Jens Hungershausen, via DSAG.de

Enterprise hits and misses - publishers pile into OpenAI lawsuit, B2B buyers defy vanity metrics, and return to office mandates are losing This article is sponsored by:

This week - return to office mandates are on shaky statistical ground, with top talent on the move. OpenAI (and Microsoft) get sued by eight publishers for copyright infringement, and B2B buyers can't be engaged with AI and vanity metrics alone. Somehow, Pokemon Wigletts made it into the whiffs.

Jazz musician playing the saxophone in the studio with joyful improvising. Close-up retro portrait © Master1305 - Shutterstock

B2B buyer engagement is a year-round endeavor - and AI isn't going to solve it This article is sponsored by:

B2B buyers have changed - but has sales and marketing kept up? I believe the answer is no - and an AI hail mary isn't going to fix this. There's a better way to engage informed buyers. For the first time, I pull content strategy, analyst/influencer relations and creative event design into one illustrated flow.

puzzle-solving-team

Enterprise hits and misses - ERP buyers grapple with the AI platform blitz, cloud vendors take their AI dividend, and spring events roll on This article is sponsored by:

This week - ERP is changing - and buyers must now grapple with AI and platform superlatives. Cloud vendors have found their AI rejuvenation, but will the ROI-on-AI be contagious? Qualtrics, Atlassian and Appian user events are in the books, with more on deck this week. As always, your whiffs.

Many arrows missed hitting target mark. Shot miss. Multiple failed inaccurate attempts to hit archery target © Iconic Bestiary - Shutterstock

Workday Innovation Summit - customers explain why an HCM and finance platform changes how they extract SaaS value This article is sponsored by:

Customers derive most of the value from cloud applications by pushing for results - long after go-live has come and gone. At Workday Innovation Summit 2024, I got a fresh view: from three customers running HCM and Financial Management on the same cloud platform.

Unum Insurance speaking at Workday Innovation Summit 2024

Enterprise hits and misses - robotics and gen AI converge, the FTC shakes up non-competes, and AI projects need critical thinkers This article is sponsored by:

This week - robotics and generative AI converge, but what breakthroughs are needed? The FTC issues a landmark non-compete policy change, and IBM wants to buy Hashicorp, and enterprises need to rethink AI model sizes. Plus: your whiffs.

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Workday Innovation Summit - what AI product risks are unacceptable? Workday explains, and customers react This article is sponsored by:

At Workday Innovation Summit 2024, I had a bit of an agenda: no more responsible AI feel good sound bites - the kind we've heard from various keynote stages all year. I wanted specifics - and candid customer reactions. I got both; here's my review.

Workday customer panel with Stacy Davis of Blackbaud

Enterprise hits and misses - gen AI do's and don'ts are revealed, Salesforce - Informatica speculation tweaks pundits, and AI bots whiff This article is sponsored by:

This week - generative AI do's and don'ts put project lessons into focus. Salesforce acquiring Informatica seems unlikely, but the speculation brings AI data issues to a head. Your whiffs include the the Humane AI Pin, even though it looks spiff.

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AI for finance should be about processes, not tasks - Planful CEO Grant Halloran challenges the AI productivity obsession This article is sponsored by:

My virtual meetup with Planful CEO Grant Halloran did not go as expected. Halloran says we're thinking about AI for finance leaders in the wrong way. AI for productivity is limited - AI for experimentation and growth is Halloran's mantra. Planful Perform 2024 should be interesting.

Grant Halloran, Planful CEO

Enterprise hits and misses - Google Next pitches AI agents, Cisco Splunks, and AI customer service gets scrutinized This article is sponsored by:

This week - Google stakes its AI claim at Cloud Next, but are AI agents ready for prime time? Cisco's Splunk acquisition is official, and customer service AI bots bring new proof points - and fresh whiffery.

loser-and-winner

Public cloud ERP versus private cloud ERP - more than a deployment option. SAP's Jan Gilg weighs in on the S/4HANA dual code line debate This article is sponsored by:

At this year's SAP Sapphire networking events, you just might hear a debate about S/4HANA's dual code lines. But this isn't just navel-gazing. As this exclusive interview with SAP's Jan Gilg shows, this debate leads us right into SAP's Public and Private Cloud Editions of S/4HANA, and why these choices matter.

Jan Gilg of SAP

Enterprise hits and misses - the AI circus faces off against user trust, transformation meets reality, and speculations on Google and HubSpot clog social media This article is sponsored by:

This week - new data underscores gen AI's trust, data and cost issues, but industry use cases also gain stream. Transformations can fail but are we extracting the right lessons? Google and HubSpot speculation runs rampant, and I get a PR pitch for... mermaids?

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