Jon Reed

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Jon Reed has been involved in enterprise communities since 1995. These days, Jon is a roving blogger/analyst. He also advises vendors and startups on reaching today's informed enterprise buyer, now that the sales funnel is discredited. He is a diginomica co-founder, Enterprise Irregular, and purveyor of multi-media content. Jon is an advocate for media over marketing; he sees diginomica as a chance to disrupt tech media, with the BS-weary enterprise reader in mind. His core areas include the problem of CX, the pursuit of AI/analytics ROI, and the realities of transformation efforts.

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Archive: Jon Reed

Talend CEO - cloud data migration is taking off, but why hasn't multi-cloud lived up to its billing?

A conversation with Talend CEO Mike Tuchen is a welcome gut check on data integration hyberbole. Here's Tuchen on why cloud data migrations are surging, the rise of specialized clouds, and that pesky gap between multi-cloud vision and reality.

Enterprise hits and misses - the fall event season kicks into high gear, but buyer uncertainty lingers

This week - fall event season kicks into overdrive. But: the macro-economic picture leads us to where vendors don't want to go: buyer uncertainty. Hadoop dies and is reborn (kind of), I score a self-whiff, and apologize to Eddie Money.

Cloud ERP customers speak to the impact of a single source of truth - Acumatica R2 Launch Day highlights

Acumatica changed up their analyst day this year, opening it up in welcome ways. But the highlight was hearing from cloud ERP customers at the subsequent R2 Launch day. Here's my review.

IFS CEO - ERP customers expect us to deliver an integrated future, not best-of-breed data hassles

IFS CEO Darren Roos always brings a provocative view. In this exclusive from the Acumatica R2 Launch event, Roos and I debate best-of-breed versus ERP integration, and the tradeoffs of cloud versus on-premises. He also gives his own IFS report card.

How to do the blandest and most irrelevant press conference of the event season

The press conference is always a contender for the most forgettable aspect of an enterprise event. But with some help, we can make press conferences even more irrelevant. Here are my twelve satirical tips to botch this properly - or somehow salvage it.

Enterprise hits and misses - AI graduates eighth grade, and ContentOps wins buzzword bingo

This week - AI graduates eighth grade, as the automation debate heats up again. Algorithms get political, and cloud security gets a once-over. ContentOps meets SnarkOps, and your whiffs include a mystery article that (finally) popped up everywhere.

Refresh 2019 - Can Freshworks change the CX market with better customer success metrics?

Day two of Refresh '19 brought Freshworks' enterprise play into focus. But the sneaky big news story is Freshsuccess, and how Freshworks intends to change customer success metrics for the better.

Freshworks CEO Girish Mathrubootham kicks off Refresh 2019

Refresh 2019 - Freshworks CEO warns about "old, clunky CRM" - and puts their CX strategy to the enterprise test

Refresh 2019 found Freshworks in an ambitious mood, claiming a winning approach to CX while announcing an important new product, Freshsuccess. Here's my day one conference analysis.

Enterprise hits and misses - PaaS gets a buyer beware warning, VMware gets a crush on Kubernetes, and retail gets store love

This week - retail gets its store love back thanks to Gen Z, but now we have Clothing as a Service (CaaS). VMware puts on a pivotal event, and buyers get a warning on PaaS appeal. Your whiffs include headlines we didn't need, and Walmart's charmless robot army.

From content to experience to context - a buzzword debate that actually matters

Calling BS on "content experiences" and "contexual experience" paid off. A fun debate was joined, and the conversation advanced. Here's what I think B2B content marketers can apply from these discussions.

How "It Gets Better" got collaboration to stick - a Workplace by Facebook use case

The It Gets Better Project has reached an audience of LGBTQ+ youth with its video platform and outreach. But the work ahead of them isn't possible without global collaboration. After other tools failed, they turned to Workplace.

Cloud ERP success is vertical - learning from Sage Intacct partner AcctTwo

The cloud ERP market is entering a new phase where vertical solutions are non-negotiable. Marcus Wagner of AcctTwo is ready. Here's why it's worked, and where this Sage Intacct partner is headed next.

Enterprise hits and misses - messaging tools get slapped with the Band-Aid moniker, VMware picks up a Pivotal acquisition

This week - is enterprise messaging just a Band-Aid of busywork? Also: The IaaS market heats up in time for for VMWorld, with a Pivotal acquisition in play. Infor changes CFOs, Oracle gets legal drama, and I call a self-whiff.