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Jon Reed

Jon Reed has been building enterprise communities since 1995. These days, Jon is a roving blogger/analyst. He also advises vendors and startups on reaching today's informed enterprise buyer, now that the sales funnel is discredited. He is a diginomica co-founder, Enterprise Irregular, and purveyor of multi-media content.

Jon is an advocate for media over marketing; he sees diginomica as a chance to disrupt tech media, with the BS-weary enterprise reader in mind. Jon's signature weekly column, Enterprise Hits and Misses, is a strike-through-laden enterprise review for readers who enjoy puncturing hype balloons.

Jon's core areas include the problem of CX, the pursuit of AI/analytics ROI, work futures/skills development, and the realities of transformation efforts. Lately, he's been documenting the art - and perils - of hybrid event design.

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Enteprise hits and misses - HR tech events wrap, but the AI firing debate carries on, while Dreamforce gets a (thorough) review This article is sponsored by:

This week - HR tech's big events are over - but the debate over AI for firing is heating up. Yes, diginomica did Dreamforce, and boiled down the takeaways. Your whiffs include the follies of being data-driven.

loser-and-winner
Read more about Enteprise hits and misses - HR tech events wrap, but the AI firing debate carries on, while Dreamforce gets a (thorough) review

Workday Rising 2022 - is continuous listening disruptive to HR managers? Peakon's GM takes the interview hot seat This article is sponsored by:

Intelligent listening - what organization couldn't use more of that? But can Peakon do that for HR teams at enterprise scale? At Workday Rising, I put Workday's GM for Peakon Phil Chambers on the interview hot seat - and got a few surprises of my own.

Phil Chambers - GM Peakon at Workday
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Does cloud ERP provide a hedge against economic uncertainty? Acumatica CEO John Case weighs in, as the R2 release comes out This article is sponsored by:

Acumatica's R2 release virtual event is tomorrow - time to speak to Acumatica's CEO about what's changed. That provokes the question: can cloud ERP help companies in an economic downturn? Let's dig in.

John Case, Acumatica CEO
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Enterprise hits and misses - Uber gets an uber hack, tierless gets real, and Adobe goes shopping (for Figma) This article is sponsored by:

This week - Adobe spends big on Figma - but why? Plus: the business case for tierless architecture. Uber gets hacked, Microsoft Teams gets called out (again), the spreadsheet debate heats up, and the whiffs are epic.

King Checkmate
Read more about Enterprise hits and misses - Uber gets an uber hack, tierless gets real, and Adobe goes shopping (for Figma)

Workday Rising 2022 - has Workday Extend arrived? Customers put Workday's SaaS extension platform to the app building test This article is sponsored by:

The emphasis on Workday Extend was hard to miss in Orlando. But is this truly a big Workday news story? If so, why? Will Workday's Extend technology open the door to new industry apps? Here's what I learned.

Damien Taylor, CTO Kainos at Workday Rising
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Workday Rising 2022 - the office of the CFO needs to change, but how? This article is sponsored by:

You can't boil down Workday Rising to one topic, but finance transformation makes the short list. Here's what I learned behind the scenes on today's keynote announcements - and where finance teams go from here.

Workday -Terrance Wampler
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Enterprise hits and misses - HR tech is on the hot seat, spreadsheets never die, and hybrid events aren't hard This article is sponsored by:

This week - HR tech in the hot seat as big HR events kick off. Spreadsheets never die, nor does the argument. Is geopolitical resilience possible? Hybrid events certainly are. Your whiffs include a wacky justification for return-to-office.

loser-and-winner
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No more hybrid event excuses - your next event can be hybrid, and it isn't hard This article is sponsored by:

Hybrid events aren't that hard - but they are misunderstood. There is still time to add a hybrid component to your next event. Here's a framework to consider, and an argument for how hybrid events fit into a new, community-driven strategy.

dominos-falling
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Enterprise hits and misses - employees are talking, but is HR listening? AI needs audits, and SMS passcodes need a rethink This article is sponsored by:

This week - forget about strategic HR... Is HR even listening? Plus: Bed, Bath & Beyond struggles, and SMS passcodes get discredited. Is digital transformation an enterprise oxymoron? This week's whiffs: futurify your buzzwords.

success-failure-road-for-businessman
Read more about Enterprise hits and misses - employees are talking, but is HR listening? AI needs audits, and SMS passcodes need a rethink

Don't mess up your digital transformation - greatest hits from selected podcasts This article is sponsored by:

Is digital transformation an enterprise oxymoron? It sure feels that way sometimes. I get my inspiration via video shows with the best practitioners I can find. Here are their project warnings - and top lessons.

Jon Reed's enterprise video show
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Inside SAP's Business Network push - can the reality live up to the buzzwords? This article is sponsored by:

SAP has not been shy about its Business Network messaging - and SAP Sapphire Orlando was no exception. Here's how a chance encounter led me to reconsider my views, and press SAP on my open questions.

puzzle pieces
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Enterprise hits and misses - retailers get an omni-channel gut check, vendors talk macro-economy, and healthcare AI gets called out This article is sponsored by:

This week - enterprise software vendors give a mixed economic outlook, but buyers still feel the urgency to spend on tech. Retailers get an omni-channel report card, and AI's healthcare transformation gets critiqued. Whiffs: I consider living in a potato.

King Checkmate
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The revenge of the business process expert - have process mining tools revived an underrated craft? This article is sponsored by:

Ages ago, I advocated for the business process expert - and got it wrong. But process mining and execution tools like Celonis and SAP Signavio bring back the old debate: we need process experts, not product configurators.

wine-toating
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