Jon Reed - author at diginomica

Jon Reed has been building enterprise communities since 1995. These days, Jon is a roving blogger/analyst. He also advises vendors and startups on reaching today's informed enterprise buyer, now that the sales funnel is discredited. He is a diginomica co-founder, Enterprise Irregular, and purveyor of multi-media content.

Jon is an advocate for media over marketing; he sees diginomica as a chance to disrupt tech media, with the BS-weary enterprise reader in mind. Jon's signature weekly column, Enterprise Hits and Misses, is a strike-through-laden enterprise review for readers who enjoy puncturing hype balloons.

Jon's core areas include the problem of CX, the pursuit of AI/analytics ROI, work futures/skills development, and the realities of transformation efforts. Lately, he's been documenting the art - and perils - of hybrid event design.

Articles by Jon Reed

Enterprise hits and misses - Google Cloud and AWS hit macro-economic speedbumps, AI gets use cases, and layoffs get questioned This article is sponsored by:

This week - Google Cloud and AWS are the latest to face the economic headwinds - what can we learn? Tech layoffs are everywhere - but are they the best response? Your whiffs include: Valentine's Day, via ChatGPT.

Acumatica Summit 2023 - Acumatica stakes its claim to modern ERP. Here's how it defines it This article is sponsored by:

Acumatica Summit 2023 raised a provocative question: what exactly is modern ERP, and does it deliver? Grab your beverage of choice and we'll dig in. I also have some newsy nuggets for you, including Acumatica leadership's clarifications on which verticals are in play, and which aren't.

Enterprise hits and misses - AI hype vs real world use cases, enterprise earnings face headwinds, and buyers get a new BS detector This article is sponsored by:

This week - earnings reports are in, but so are layoffs. What conclusions can we draw? Generative AI hype has reached a fever pitch, but where are today's use cases? The Metaverse and NFTs get fresh analysis, and we polish our collective BS detectors.

How Key Code Media turned economic headwinds into business growth - an Acumatica cloud ERP story This article is sponsored by:

A good cloud ERP use case should go beyond escaping legacy system headaches. These days, we need more - and we need to hear from customers that have achieved more. Bring on the story of Key Code Media, and how a fresh approach to ERP changed their business.

Key Code Media installation - Acumatica customer

Don't be the next Southwest - two Oracle partners weigh in on avoiding technical debt This article is sponsored by:

Thanks to Southwest, technical debt is on the front burner. ERP modernization choices used to be limited to a massive upgrade, or lift-and-shift your (over)-customizations. But that's changing - here's how Oracle partners Syntax and vFunction caught my attention.

Enterprise hits and misses - Davos provokes debates it can't solve, and IT spending gets a consumer tech buzzkill This article is sponsored by:

This week - Davos stoked the fires of essential tech debates - now we have to solve them. Enterprise tech spending forecasts are still up, but downgraded by consumer tech woes (and layoffs). Can next-gen tech overcome practical (budget) barriers? Your whiffs include... pet fish abusing credit cards.

Business as Unusual... with SAP? One book, eight enterprise megatrends - but should you read it? This article is sponsored by:

SAP's Thomas Saueressig and Peter Maier have authored a notable book on the trends enterprise customers must address. But does the book succeed in its editorial aims? Here's my opinionated review - and a look inside its creation.

Enterprise hits and misses - retailers face the 2023 omni-challenge, ChatGPT owns the hype cycle, and the autonomous enterprise gets new buzzwords This article is sponsored by:

This week - retailers ace the holiday exam, but tougher omni-tests are coming in 2023. ChatGPT hype has reached fever pitch - context is needed. And: FAA's fail keeps the IT failures and legacy tech conversation on the front burner.

Have we entered the Automation Economy, or is intelligent automation just buzzword bingo? Automation Anywhere's CEO on what's next This article is sponsored by:

Is "intelligent automation" buzzword bingo, or a genuine step forward to an Automation Economy? Automation Anywhere CEO Mihir Shukla fielded my pesky automation questions - and explained how customers can avoid RPA silos and get a better automation result.

Bridging the gap using business technology and automation tiny person concept. Smart and effective leadership with problem solution and tech assistance vector illustration. Businessman and gear bridge obstacle course © VectorMine - Shutterstock

Enterprise hits and misses - tech layoffs harsh the holiday buzz, Southwest trips on technical debt, and ChatGPT rides the hype cycle This article is sponsored by:

This week - we charge out of the gates with a macro-economic enterprise wake up call. Southwest grabs the IT failure headlines - will technical debt force 2023 IT spend? HR leadership gets tough love, CES gets a worst-of-show tribute, and I crash the ChatGPT hype festival.

Personalize your automation - how Combilift is using Infor CloudSuite Industrial to drive their manufacturing growth This article is sponsored by:

Automate with cloud ERP? Maybe. Personalize? Rarely seen. But all that and more is happening at Combilift. During a revealing session with the Combilift team, they shared how Infor's CloudSuite (and Coleman AI) is bringing a different kind of ERP into play. The results back it up.

Back to the SAP S/4HANA public cloud debate - an opinionated take on SAP's direction This article is sponsored by:

After my last SAP S/4HANA Cloud opus, SAP had some surprises in store for me. So grab your beverage of choice, and check my review of how the public cloud ERP debate has changed.

SAP Executive Board Member Thomas Saueressig

Time to get real about industry clouds - Oracle's Steve Miranda calls out industry cloudwashing This article is sponsored by:

Industry clouds are ridiculously overhyped - but underneath that hype, is there something worth pushing for? Recently, I ran my ideas about industry clouds past Oracle's Steve Miranda. He aired out some strong views of his own.