Jon Reed

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Jon Reed has been building enterprise communities since 1995. These days, Jon is a roving blogger/analyst. He also advises vendors and startups on reaching today's informed enterprise buyer, now that the sales funnel is discredited. He is a diginomica co-founder, Enterprise Irregular, and purveyor of multi-media content.

Jon is an advocate for media over marketing; he sees diginomica as a chance to disrupt tech media, with the BS-weary enterprise reader in mind. Jon's signature weekly column, Enterprise Hits and Misses, is a strike-through-laden enterprise review for readers who enjoy puncturing hype balloons.

Jon's core areas include the problem of CX, the pursuit of AI/analytics ROI, work futures/skills development, and the realities of transformation efforts. Lately, he's been documenting the art - and perils - of virtual event design.

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Jon Reed

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How DB Schenker's supply chain transformation fared against COVID-19 disruptions

When the COVID-19 pandemic hit, DB Schenker's global supply chain transformation was well underway. So how did they fare? Did predictive models hold up to the pandemic stress test? Infor customer DB Schenker told me the full story.

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The e-commerce push isn't enough - how should retailers apply data in the pandemic economy?

After COVID-19 hit, retailers knew what to do: beef up digital commerce, fix glaring supply chain woes. But now the questions get harder - especially when it comes to safely re-opening stores. Can retail analytics help? Zebra Technologies' Guy Yehiav is my interview foil.

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Enterprise hits and misses - Grocery stores get their COVID-19 report card and Snowflake wins the IPO lottery

This week - retail grocery chains get a COVID-19 digital gut check. Snowflake almost breaks the stock market with an outsized IPO. Fall virtual event season revs up, and I have some fun with AIOps - and flights to nowhere.

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From CRM to ERP to productivity vendor? How Zoho Workplace fits into their future of work - and their stance against work surveillance

Zoho shook up some more enterprise software categories with their recent Zoho Workplace announcements. During recent interviews, I pursued how these moves fit into Zoho's stance against work surveillance - and why this debate matters to a remote workforce.

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Inforum 2020 - cloud adoption is just the beginning. Tracking the burning questions with Infor's CTO

With Inforum 2020 in high gear, we picked up specifics on CloudSuite adoption. My chat with Infor CTO Soma Somasundaram went behind those numbers. I close out with the burning questions worth tracking.

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Enterprise hits and misses - remote work forces cities into re-invention, while the IT job market gets a gut check

This week - the IT job market puts the pressure on, but the global skills gap remains. The size of the office economy is quantified - and the future of cities is debated. Oracle turns in strong numbers. Readers get a satirical "moonshot" for the ages. As always, your whiffs, and a dash of TikTokery.

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How Penn State University modernized with SAP S/4HANA - and managed a remote go-live of a milestone project

The pandemic has disrupted plenty of IT initiatives. During an in-depth interview, Penn State University's David Gray explained why this S/4HANA project was fundamental to the university's future - and how the entire project team stepped up.

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Enterprise hits and misses - workplace returns spark privacy debates, while Zoom and MongoDB get a digital economy boost

This week - returning to work(places) raises the privacy stakes - how will employers respond? Plus: will AI-based threat detection make us safer, or add to the surveillance culture? Plus: whiffs-a-plenty.

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Virtual events and the flawed obsession with entertainment over interactivity - will fall events get it right?

The fall virtual event season is almost upon us. I don't know about you, but I'm bracing myself. Can we have better events this fall? Only if we get entertainment versus interactivity sorted.

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Not your typical ERP upgrade story - how Midwest Wheel uses Infor CloudSuite to build workflows on the fly

ERP upgrade stories are nothing new. But how about an upgrade done with almost no consulting? And what if the IT team can now automate workflows and alerts to keep pace with the business? Sounds like a good story for a turbulent year.

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Enterprise hits and misses - Salesforce, Workday and Box set the earnings tone, but the pandemic's impact on IT budgets is just as real

This week - big earnings news from Salesforce, Workday and Box show the enterprise software upside. But the pandemic's continued impact on IT budgets and services must also be reckoned with. We've got contrasting news on the future of the physical office. As always, your whiffs.

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B2B selling in a COVID-19 economy - digital acceleration changed the status quo. Can ROI selling help?

B2B sales teams ran into the mack truck of the pandemic economy. Amidst the adversity, lessons on the digital future of B2B sales are emerging. But how do you sell when budgets are frozen? Bring on an ROI selling discussion with Mediafly.

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Not all IT spending is created equal - behind the numbers of the Computer Economics IT spending survey

Each year, the Computer Economics IT Staffing and Spending survey is an important gut check. Never more so than this year. I went behind the numbers in this year's survey with Frank Scavo - and got a sneak preview of their upcoming survey update.