Jon Reed has been building enterprise communities since 1995. These days, Jon is a roving blogger/analyst. He also advises vendors and startups on reaching today's informed enterprise buyer, now that the sales funnel is discredited (see his new d-book, Reaching the B2B Informed Buyer - The Case for a Different Framework). He is a diginomica co-founder, Enterprise Irregular, and a purveyor of multi-media content. Jon is quickly earning a reputation for outspoken views - and research - on the pros and cons of generative AI in the enterprise.

Jon is an advocate for media over marketing; he sees diginomica as a chance to disrupt tech media, with the BS-weary enterprise reader in mind. Jon's signature weekly column, Enterprise Hits and Misses, is a punchy enterprise review for readers who enjoy puncturing hype balloons.

Jon's core areas include the problem of CX, the pursuit of AI/analytics ROI, work futures/skills development, and the realities of transformation efforts. Lately, he's been documenting the art - and perils - of hybrid event design.

Articles by Jon Reed

Enterprise hits and misses - AI's security risks get a wake-up call, Walmart raises the e-commerce stakes, and Google Gemini steps in it This article is sponsored by:

This week - AI poses security risks beyond the scope of most enterprise IT teams. Google Gemini takes a PR beating, but what can enterprises learn from gen AI guardrails-gone-wrong? Your whiffs include a supersized dose of ChatGPT aimed at McDonald's.

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ZohoDay 2024 - how Zoho plans to integrate LLMs and smaller language models to get a better (and cheaper) AI result This article is sponsored by:

ZohoDay 2024 surfaced fascinating details on Zoho's generative AI strategy - by integrating a range of language models in the same workflows. What does this mean to customers? And is this approach consistent with Zoho's tech philosophy? Grab your beverage of choice and let's dig in.

 Zoho's Raju Vegesna at ZohoDay 2024

Enterprise hits and misses - site outages are a culture problem, and the AI jobs debate takes a practical turn This article is sponsored by:

This week - are site outages about leadership and culture, not just tech? And the AI jobs debate is rekindled, but with some practical skills advice. Return-to-office versus remote work won't go away, and AI service chatbots get whiffy.

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Behind the Oracle Cloud SCM news - how do cloud applications help customers address logistics visibility? This article is sponsored by:

Oracle just released a host of new Cloud SCM logistics features, including new modeling and automation functions. But how do cloud applications change logistics? How are we addressing the visibility issues that have plagued customers in search of real-time tracking? Here's what Oracle's Srini Rajagopal had to say.

Businessman solve untangle the rope to find a solution. Business concept illustration © riedjal - Shutterstock

Enterprise hits and misses - Apple Vision Pro gets a business review, Google Gemini is put to the productivity test, and sustainability gets real This article is sponsored by:

This week - sustainability use cases steal some headlines from the AI circus. Speaking of which - Google Gemini is here, but can it make us more productive? Apple Vision Pro wants to win us over with "spatial computing," and the whiffs keep coming.

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Behind SAP's 2024 AI strategy - Chief AI Officer Philipp Herzig on why cloud is tied to AI results, and the rise of the prompt engineer This article is sponsored by:

After SAP's AI-centric restructuring, we went behind the news with AI Chief Officer Dr. Philipp Herzig. In this diginomica exclusive, Herzig updates on AI roadmaps, and shares strong views on why cloud deployments are superior for AI results. If out-of-the-box AI matters, then how do prompt engineers fit in?

Dr. Philipp Herzig of SAP

Enterprise Hits and Misses - we debate the impact of AI on digital teamwork and content marketing, while Apple Vision Pro goes full dystopian This article is sponsored by:

This week - generative AI use cases in digital teamwork and content marketing get a closer look... Which one am I bullish or grouchy about? AI doomsday can wait, but the breaches prove deep fakes are here now. Meanwhile, Apple Vision Pro antics go viral, but is this spatial computing, or fan servicing? Read on...

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Inside Acumatica's generative AI strategy, and why cloud ERP vendors must become data and innovation partners This article is sponsored by:

Acumatica was careful not to turn the Acumatica Summit keynotes into AI propaganda sessions. But off the keynote stage, candid talks with Acumatica's product leads brought context. What do customers expect, and what are the adoption barriers? Let's dig in.

Ali Jani onstage at Acumatica Summit '24

Acumatica Summit 2024 - customers sound off on sustainability, AI, and why ERP user licensing matters This article is sponsored by:

Acumatica Summit showcased a confident cloud ERP vendor doubling down on its vertical ERP strategy. But the era of AI and ESG brings a whole new set of disruptions. Here's my first take on Acumatica's response - and what I learned from customers in Las Vegas.

Acumatica customer Polywood onstage at Acumatica Summit 2024

Enterprise hits and misses - well-being washing and DEI grab workplace headlines, while responsible AI reckons with deep fakes and adoption realities This article is sponsored by:

This week - DEI and well-being washing are hot topics in the future of work 2024. The AI "revolution" gets called out with practical views on AI adoption. Even Hits and Misses can't avoid Taylor Swift as a deep fake controversy raises responsible AI questions. As always, the weekly whiffs.

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"This Co-pilot is not GPT!" - How Aisera plans to disrupt enterprise AI with industry LLMs, and a new breed of gen AI bots This article is sponsored by:

I've made the argument that enterprise AI can achieve more accurate (and responsible) results. But will it be an insider's game of big tech incumbents? Aisera says no - and they've built the domain-specific LLMs to back up their ambitions.

The Aisera team

Enterprise hits and misses - Davos debates AI in a Davos way, Apple Vision Pro pulls the CES rug, and DPD's AI service bot melts down This article is sponsored by:

This week - Davos did their AI pontification thing, but what we can we boil down from the erudition? AI project failure and success is on the table, but other matters (should be) keeping CEOs up at night: five, to be precise. Surprise: I take the Apple Vision Pro launch seriously, and DPD's service bot melts down.

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