Jon Reed

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Jon Reed has been building enterprise communities since 1995. These days, Jon is a roving blogger/analyst. He also advises vendors and startups on reaching today's informed enterprise buyer, now that the sales funnel is discredited. He is a diginomica co-founder, Enterprise Irregular, and purveyor of multi-media content.

Jon is an advocate for media over marketing; he sees diginomica as a chance to disrupt tech media, with the BS-weary enterprise reader in mind. Jon's signature weekly column, Enterprise Hits and Misses, is a strike-through-laden enterprise review for readers who enjoy puncturing hype balloons.

Jon's core areas include the problem of CX, the pursuit of AI/analytics ROI, work futures/skills development, and the realities of transformation efforts. Lately, he's been documenting the art - and perils - of virtual event design.

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Jon Reed

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How an AI service won me over by becoming an AI platform - the Otter.ai machine learning transcription example

I'd had plenty of satirical fun at AI's expense. But AI has also changed my content workflow. Here's how an AI service can become an AI platform, overcome glitches, and achieve a different level of user loyalty.

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Enterprise hits and misses - digital leaders face the vaccine economy, while the SolarWinds breach fallout continues

This week - as the vaccine economy races towards us, are digital leaders ready? Retail's big show is here, but is hyper-personalization a myth? Also: cybersecurity looms large as the SolarWinds analysis continues. Your whiffs include freemium ankle-biters, and T-shaped marketing professionals.

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The myth of hyper-personalization - algorithms are still undermining the customer experience

I have a few bones of contention with the hyper-personalization crowd. But is there a better model for B2B? Grab your beverage of choice, and let's follow the argument and see if it has merit.

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What would a hybrid event look like? Answer: you'll need much more than a streaming keynote.

What would a terrific hybrid virtual event look like? Is it viable to combine virtual and on-the-ground events? Here's nine tactics that could spark hybrid events - and some thoughts on how events may evolve this year.

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Enterprise hits and misses - 2021 kicks off with debates on faux transformation and AI, and we've got your whiffs of the year

This week - 2021 kicks off with a review of provocative posts on faux transformation, cybersecurity and the future of AI. I break out the picks from diginomica's year in review, take a potshot at tech predictions gurus, and unfurl my whiff of the year for 2020.

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2020 - the year in virtual events...from the mediocre to the exceptional

It was a rough year for virtual events, but not without its bright spots. Throughout 2020, we documented the best events we took part in - and skewered a few of the worst. What emerged was an opinionated guide to better virtual events.

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Web Summit 2020 - can the open web push back against big tech's walled gardens? A chat with Drupal founder Dries Buytaert

We are at a fateful Internet crossroads. Ahead, massive web sites dictate our consumption via unregulated algorithms. By contrast, we have the persistent but elusive vision of the open web. After Web Summit 2020, Drupal and Acquia founder Dries Buytaert aired it out.

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Enterprise hits and misses - retailers get ready for the vaccine economy; Silicon Valley reels from corporate exits as the workforce changes

This week - your roundup of the final surge of events and acquisitions (we hope). Retailers try to anticipate the vaccine economy with the holidays in full swing, and Oracle becomes the latest to acknowledge flexible work - via their corporate headquarter plans. As always, your whiffs.

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Fall event highlight - field lessons on extracting value from data, from Constellation's Supernova Award finalists

Virtual events tend to rush by in a nondescript blur, but there were highlights along the way. A panel from the Constellation Connected Enterprise event surfaced field lessons, bringing the problem of moving from data silos to (better) decisions into focus.

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Enterprise hits and misses - Video kills the messaging star, and "Slackforce" goes through the analytical grinder

This week - how video meetings trumped messaging in 2020. Salesforce buys Slack - let the Slackforce punditry begin in earnest. Microsoft backtracks on its Microsoft 365 tracking, but the work surveillance debate roils on. As always, your weekly whiffs.

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How FoodMaven impacted the pandemic food supply chain by reducing food waste - an Acumatica use case

The pandemic brought a disconcerting dose of food supply uncertainty. FoodMaven found itself right in the middle of that - trying to keep food supplies from the landfill via their supplier marketplace. Here's their story.

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Can social distancing with IoT contribute to safer workplaces? Learning from Software AG's customers

Making workplaces safe during COVID-19 is no small undertaking. This year, Software AG and its customers have learned plenty about how IoT devices for smart social distancing can help. At conXion 2020, we got a closer view into the field lessons so far.

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Enterprise hits and misses - Microsoft 365 raises a work surveillance debate, and no one can accuse Salesforce of Slacking off

This week - Microsoft 365 provokes a work surveillance debate when new functionality details hit social media. Rumors have Salesforce taking a hard look at Slack - but why? Retailers hit the holiday home stretch, and I'm not the only who blows a gasket in the whiffs section.