Jon Reed

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Jon Reed has been involved in enterprise communities since 1995. These days, Jon is a roving blogger/analyst. He also advises vendors and startups on reaching today's informed enterprise buyer, now that the sales funnel is discredited. He is a diginomica co-founder, Enterprise Irregular, and purveyor of multi-media content.

Jon is an advocate for media over marketing; he sees diginomica as a chance to disrupt tech media, with the BS-weary enterprise reader in mind. His core areas include the problem of CX, the pursuit of AI/analytics ROI, and the realities of transformation efforts.

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Archive: Jon Reed

Looker CPO - the data nerds won. But if we don't empower user with data, we lose

It's always a bit awkward to know you have to ask an executive a question they can't answer. But that led us to a fruitful conversation about the triumph of data "nerds" - and the work that's unfinished. Understanding that bit is the key to Looker JOIN 2019.

Enterprise hits and misses - employers vs. the IT talent crunch, SAP, Microsoft and ServiceNow vs. the world?

This week - the tech talent shortage puts pressure on employers - but are they playing their skills cards right? A notable post on shifting enterprise software alliances gets the punditry speculating. Event season rolls on, and so do we. But some drivers run into problems in the whiffs section.

Looker JOIN 2019 - Namely's Alexander Jia shares the new rules of modern BI projects

Six months after the announcement of Looker's acquisition by Google, Looker held its annual user conference. The customers I spoke with gave me a clearer sense of what Looker can do, and where modern BI is headed.

CCE 2019 - 3M, Shell, Halliburton and Unibap weigh in on their AI results to date

It's hardly unique to hear about AI and IoT from the enterprise stage. But it's rare to hear customers speak to results and live lessons. At Constellation Connection Enterprise '19, a real world AI/IoT panel was a highlight - here's my review.

Fall event highlights - DB Schenker in pursuit of the predictive supply chain, with Infor Nexus

First up in my fall event highlights - a supply chain customer pursuing a large scale network transformation. At Inforum 2019, DB Schenker gave me their progress report.

Enterprise hits and misses - AI confronts the unbiased data oxymoron, while SAP, Oracle and Workday get a next-gen analytics review

This week - is "unbiased data" an AI oxymoron? Has RPA as we know it run its course? SAP, Oracle and Workday get a next-gen analytics assessment, and a Gartner analyst is sick of hyperbolic scale. Plus your whiffs.

RSS still wins - new ways to consume diginomica, Twitter, Facebook and more - with custom RSS feeds

Even RSS die hards like me must admit: exciting RSS market developments are few and far between. But for enterprise readers and curators, I've got cool stuff - including ways of tracking diginomica content, and a nifty social RSS service called RSS.app.

Jon Reed

jonerp

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Archive: Jon Reed

Looker CPO - the data nerds won. But if we don't empower user with data, we lose

Enterprise hits and misses - employers vs. the IT talent crunch, SAP, Microsoft and ServiceNow vs. the world?

Looker JOIN 2019 - Namely's Alexander Jia shares the new rules of modern BI projects

CCE 2019 - 3M, Shell, Halliburton and Unibap weigh in on their AI results to date

Fall event highlights - DB Schenker in pursuit of the predictive supply chain, with Infor Nexus

Enterprise hits and misses - AI confronts the unbiased data oxymoron, while SAP, Oracle and Workday get a next-gen analytics review

RSS still wins - new ways to consume diginomica, Twitter, Facebook and more - with custom RSS feeds

How Carnival's Princess Cruises takes personalized travel to the rest of us, with OceanMedallions - a Couchbase use case

How Tender Greens is disrupting the restaurant industry - a Sage Intacct Advantage story

Enterprise hits and misses - making sense of entrepreneurial cyber-criminals as the game of CEO musical chairs plays on

Sage Intacct Advantage 2019 - how Khan Academy uses Sage Intacct, from dashboarding to financial leadership

Sage Intacct Advantage 2019 - Marc Linden reveals why CFOs need an Intelligent GL

Enterprise hits and misses - IT spending puts legacy vendors on notice, and digital transformation is quantifiable