Jon Reed

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Jon Reed has been building enterprise communities since 1995. These days, Jon is a roving blogger/analyst. He also advises vendors and startups on reaching today's informed enterprise buyer, now that the sales funnel is discredited. He is a diginomica co-founder, Enterprise Irregular, and purveyor of multi-media content.

Jon is an advocate for media over marketing; he sees diginomica as a chance to disrupt tech media, with the BS-weary enterprise reader in mind. Jon's signature weekly column, Enterprise Hits and Misses, is a strike-through-laden enterprise review for readers who enjoy puncturing hype balloons.

Jon's core areas include the problem of CX, the pursuit of AI/analytics ROI, work futures/skills development, and the realities of transformation efforts. Lately, he's been documenting the art - and perils - of virtual event design.

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Jon Reed

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Enterprise hits and misses - Remote work gets a productivity challenge, WEF platitudes get scrutiny, and agile goes too far

This week - fresh data fuels the remote work productivity debate. Plus: Google's API win, supply chain woes, and agile's deficiencies. Another year of WEF's highs and lows. Your whiffs include the exit of one of the web's worst destinations, Yahoo Answers.

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"Privacy is not a feature" - how Zoho's approach to workplace privacy impacts AI development, and more

With return-to-work on deck, workplace privacy is center stage. But are organizations ready? In the second part of our privacy dialogue, Raju Vegesna shares how Zoho's privacy stance impacts AI development. He also shares tips and gotchas along the way.

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Colby College blazes an AI trail in liberal arts education, with the launch of the Davis Institute

Liberal arts education faces a difficult future, yet too many colleges cling to their status quo. Not so at Colby College. Here's what I learned about their groundbreaking initiative to integrate AI and ethics into their program, via the Davis Institute.

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Enterprise hits and misses - Vaccine Passports stir the tech ethics debate, Microsoft gets a big HoloLens win, and AI is overconfident

This week - the Vaccine Economy means Vaccine Passports. How will tech companies navigate? Microsoft scores a big HoloLens win, and ERP gets futuristic. Companies are overconfident in AI, while the ethics debate roils on. Your whiffs include epic work from home fails, and April Fools like me.

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How TransTrack uses GoodData to help public transit organizations adapt - an illustrated view

The transportation sector was amongst the hardest hit by the pandemic. So how was TransTrack able to serve their public transportation clients, and come through with the data they needed? This illustrated story includes TransTrack's own GoodData analytics views - and the metrics that drive them.

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Enterprise hits and misses - HR teams grapple with hybrid work, and Amazon grapples with everyone

This week - the return-to-workers face off against hybrid work advocates. Amazon faces the PR heat and takes on all comers. Independent analysts find their advocate, and cloud ERP benefits get deconstructed. Your whiffs include 27 buzzwords that sink bios.

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Can ERP drive a transformation agenda, even in pandemic times? Inside FMC Corporation's global SAP S/4HANA move

Pull off a global ERP go-live amidst the remote work imperative? No small achievement. Now tie that to an ambitious transformation agenda. That was the predicament - and opportunity - faced by Thaisa Hugenneyer and her team at FMC.

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Oracle Live 2021 - Steve Miranda makes the case for Oracle Cloud Applications results

As Oracle Live kicks off, Steve Miranda previews the state of Oracle Cloud Applications - via customer stories. Our back-and-forth includes the tedium of vendor wars, pushing for deeper cloud ERP benefits, and whether AI is mature enough to help supply chain customers.

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Enterprise hits and misses - COVID-19's digital lessons take hold, Uber gets a gig economy wake-up call, and an enterprise buyer debate takes hold

This week - pulling COVID-19 digital lessons from the education sector - but will they stick? Plus: the enterprise buyer one-throat-to-choke debate heats up again. Uber must give UK drivers "worker" status, and tech companies' "diversity theater" gets called out. In the whiffs section, I backtrack on NFTs.

Privacy threat at work - laptop with eyes in screen © Juergen Faelchle - shutterstock

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The Zen of workplace data privacy - Zoho's Raju Vegesna on productivity monitoring, privacy as a best-of-breed weakness, and Google's "cookieless" campaign

Software vendors claim workplace data privacy is neutral - wrong. Products influence culture. And is Google's "cookieless" announcement PR hype, or a breakthrough? Time to revisit Zoho's stance on data privacy - via a 1:1 with Raju Vegesna.

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Enterprise hits and misses - the future of work meets the fractured employee experience, event producers get a love letter, and hyperscalers get a weight check

This week - the future of remote work gets clearer, but what do we do about the fractured employee experience? Tips for dealing with cloud vendors get aired as hyperscalers weigh in. Digital passports, vaccines, blockchain, and... me? I think a whiff is in order.

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Virtual event highs and lows - with hybrid events on deck, enterprise events remain a baffling failure of imagination

Virtual events remain a grim tour of duty, not to mention a passive exercise in brandcasting. But we've also seen vendors apply creative event design, and get a payoff - ZohoDay being a winning example. There's still time to get this right, and seed our hybrid event future.

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The IFS Cloud Launch event - what is a "moment of service," and why does it matter to customers?

Today, IFS kicked off one of the biggest news days in their corporate history with the launch of IFS Cloud. But what is driving this shift? And why is the phrase "moment of service" in the middle of all this? That's enough for a meaty discussion with IFS CPO Christian Pedersen.