Jon Reed has been building enterprise communities since 1995. These days, Jon is a roving blogger/analyst. He also advises vendors and startups on reaching today's informed enterprise buyer, now that the sales funnel is discredited (his new d-book on this topic, Reaching the B2B Informed Buyer - The Case for a Different Framework, is ready for your consumption). He is a diginomica co-founder, Enterprise Irregular, and a purveyor of multi-media content.

Jon is an advocate for media over marketing; he sees diginomica as a chance to disrupt tech media, with the BS-weary enterprise reader in mind. Jon's signature weekly column, Enterprise Hits and Misses, is a punchy enterprise review for readers who enjoy puncturing hype balloons.

Jon's core areas include the problem of CX, the pursuit of AI/analytics ROI, work futures/skills development, and the realities of transformation efforts. Lately, he's been documenting the art - and perils - of hybrid event design.

Articles by Jon Reed

Sapphire Orlando '23 - Hitachi Energy's logistics lessons from its global SAP Business Network project This article is sponsored by:

SAP Sapphire Orlando brought some major global projects into the spotlight. Hitachi's global S/4HANA and SAP Business Network for Logistics project is one example. But how does a multi-year initiative keep momentum? Here's what I learned.

Andrejas Jerkovic of Hitachi Energy at SAP Sapphire

Enterprise hits and misses - retailers search for their omni-channel swagger, and generative AI is everywhere as enterprise event season hits fever pitch This article is sponsored by:

This week - Walmart and Target seek that elusive omni-channel balance, but with different results. Toxic workplaces remain an impediment to talent retention. Enterprise event season hits a supersonic pace - and the diginomica team fans out to sort the substance from the AI hype festival.

King Checkmate

Sapphire Orlando '23 - are SAP's AI ambitions in line with customer priorities? Inside the SAP SuccessFactors generative AI news This article is sponsored by:

Didn't get enough about SAP's AI plans from the keynotes? Want more specifics on the strategy and timeframe? You've come to the right place, as I dig deeper into SAP's generative AI news for SuccessFactors with SAP's Meg Bear.


"Zero tolerance" for hallucinations - Dr. Vishal Sikka on how Vianai builds AI applications, and the mixed emotions of the AI hype cycle This article is sponsored by:

Dr. Vishal Sikka was knee deep in AI long before generative AI was a thing. So what does he make of the vortex of AI hype and possibility? Where does he stand on the ethical implications? And what breakthroughs are Vianai, his AI company, achieving?

vishal sikka vianai speaks at Oracle OpenWorld

Enterprise hits and misses - the modern data stack is messy, content marketing needs to change, and developers put AI to the test This article is sponsored by:

This week - the modern data stack is trending, but data quality remains a sticking point. Developers put generative AI to the hands-on test, but IT pros still need to get out more. To reach today's buyer, marketing must change. Plus: your weekly whiffs.


Planful Perform 2023 - CEO Grant Halloran on the real impact of AI for finance - and why generative AI hype doesn't deserve a press release This article is sponsored by:

Wait - no generative AI hype festival at Planful Perform this year? No LLM-is-cool press release? As Planful Perform kicked off, I talked with CEO Grant Halloran about what really matters to customers - including Planful's own AI progress.

Planful CEO Grant Halloran

Reaching the informed B2B buyer - our new publication explains why marketers are getting it wrong, and what to do about it This article is sponsored by:

Just how informed is the typical B2B buyer? How is enterprise buying changing - and why is content marketing falling short? Those are a few of the questions that sparked our new d·book on reaching the B2B Informed Buyer. Here's why I wrote it.

Informed buyer d·book front page

Enterprise hits and misses - AI disrupts education, tech spending gets a pulse check, and hybrid events get scorched This article is sponsored by:

This week - AI is disrupting education, but to what extent? ChatGPT takes over an enterprise blog - for one post. Tech services spending points to a slowdown, and hybrid events need a serious rethink. Oh, and diginomica is ten years old... The secrets of our longevity are revealed.


Zoholics 2023 - Zoho unveils its generative AI news, but does it co-exist with customer data privacy? This article is sponsored by:

No surprise - Zoho made its generative AI plans known today. But given Zoho's uncompromising approach to customer data privacy, maybe we should be a little surprised. Prior to Zoholics Austin, I pressed the questions with Zoho's Raju Vegesna.

Raju Vegesna of Zoho at Zoholics

Enterprise hits and misses - Bed Bath & Beyond hits the retail wall, cloud vendors meet headwinds, and the generative AI era rolls on This article is sponsored by:

This week - it's curtains for Bed, Bath & Beyond - but why? Cloud vendors face the macro-economic headwinds, while consumer sentiment is a mixed bag. The enterprise continues to grapple with generative AI. As always, your whiffs.


Debating the automation skills paradox - can we democraticize enterprise automation? Automation Anywhere weighs in This article is sponsored by:

What does advanced automation look like? And is the automation skills paradox a barrier to widespread organizational adoption? To get to the heart of it, I had an in-depth dialogue with Automation Anywhere, including demo evaluations. Here's what I learned.


Enterprise hits and misses - enterprise software is legacy, and the impact of AI on jobs is overrated This article is sponsored by:

This week - is enterprise software on its last legs, with AI utilities taking over? Speaking of AI, is the job loss impact underrated, or overrated? Supply chain transformation is criticized; your whiffs include a very enthusiastic defense of the Metaverse.

King Checkmate
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