Jon Reed

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Jon Reed has been building enterprise communities since 1995. These days, Jon is a roving blogger/analyst. He also advises vendors and startups on reaching today's informed enterprise buyer, now that the sales funnel is discredited. He is a diginomica co-founder, Enterprise Irregular, and purveyor of multi-media content.

Jon is an advocate for media over marketing; he sees diginomica as a chance to disrupt tech media, with the BS-weary enterprise reader in mind. Jon's signature weekly column, Enterprise Hits and Misses, is a strike-through-laden enterprise review for readers who enjoy puncturing hype balloons.

Jon's core areas include the problem of CX, the pursuit of AI/analytics ROI, work futures/skills development, and the realities of transformation efforts. Lately, he's been documenting the art - and perils - of virtual event design.

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Jon Reed

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Can embedded analytics change the impact of BI for business users? Yellowfin weighs in

Modern BI is a work in progress - and dashboards have limitations. How can BI fulfill its promise to business users, and can embedded analytics play a vital role? I dive into this with Yellowfin's Michael Hollenbeck.

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Enterprise hits and misses - retailers reckon with holiday lessons, the future of work gets distributed, and low-code hype rolls on

This week - retailers extract lessons from the (omni) holiday reckoning. The future of work irrevocably distributed, and low-code (hype) is surging into 2022. Your whiffs include: the worst of CE revisited, and hacked Teslas doing the Rick Roll.

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The do's and don'ts of the customer use case - the bedrock of B2B content strategy

Are customer use cases just a glossy marketing ploy? No. Done properly, they are the foundation for all the content that follows. Amidst the social noise, case studies still have relevance. Here's why.

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Enterprise hits and misses - connected healthcare needs consumer trust, CES faces off against the pandemic, and supply chains remain the 2022 bugaboo

This week - connected healthcare faces its biggest challenge: consumer trust. Supply chains pick up where we left off (a mess), and CES pulls off their big event (somehow). But was it revolutionary? I get called out on that one. Plus: Norton's crypto-mining debacle.

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SAP cloud adoption, and an SI's take on RISE with SAP - behind the numbers with Syntax and ASUG

SAP cloud adoption remains a hot topic - and a complicated issue to grapple with. The same goes for RISE with SAP. To get the 2022 discussions going, I asked Syntax about the lessons from their annual cloud survey with ASUG - and their position on RISE with SAP.

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No, B2B and B2C content strategy are not the same - why the dynamics of attention for B2B content are different

B2B and B2C content strategy aren't the same. If you claim they are, you might just get a rant out of me. Pour your beverage of choice, and check out a different take on the B2B attention game.

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2021 - the year in the future of ERP

Is it time to move past ERP? Or can ERP make a case for its own relevance? It's a question for every customer undertaking a business transformation. Use these top picks as a sounding board, and let's continue the debate.

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2021 in review - the year in the future of events

In 2021, event planners hit the wall. Virtual events had run their course, but on-the-ground events didn't work out either. "Hybrid" events were a last minute scramble, not a bold innovation. Now we have another chance to design exceptional - and adaptable - events.

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Planful CEO - The Great Resignation is a culture problem, and finance leaders play an integral role

I wasn't expecting to hear from an FP&A vendor about The Great Resignation, but it created a worthwhile question: how does this tie into Planful's mission? With return-to-office still uncertain, what should finance leaders do next?

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How Room to Read sustained their educational mission through the pandemic, and came out strong - a Sage Intacct story

The pandemic brought curveballs for most organizations - and Room to Read was no exception. At a recent Sage Intacct event, we learned firsthand about what Room to Read faced, how their finance team adapted - and emerged stronger.

Cartoon robots look at young man lined up for job interview © pathdoc - shutterstock

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What constitutes modern ERP? Reacting to the views of Unit4 CEO Mike Ettling

Some view ERP as a legacy concept. Others stake their future on it. They are both right. It all depends on what type of ERP future you are talking about. Unit4 CEO Mike Ettling gave diginomica his take on mid-market ERP - it's worth a review.

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Enterprise hits and misses - Tech companies respond to exploits, Amazon flexes for the holidays, and on-the-ground events get a safety playbook

This week - Salesforce issues an on-the-ground safety playbook (and functionality), but will it be enough? Amazon seems to have avoided the holiday supply chain crunch, but how? AWS remains in the spotlight, but exploits and security hacks also grab headlines. Plus: your whiffs.

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Security is now job one for SAP operations teams - lessons from Avantra Summit 2021

The best thing about an event? Feedback that surprises - or validates a new direction. After the Avantra Summit, I asked Brenton O'Callaghan about the challenges ERP operations teams face. The surprise isn't too surprising: security is now job one. What needs to happen next?