Jon Reed

Bio
Twitter
LinkedIn

Jon Reed has been building enterprise communities since 1995. These days, Jon is a roving blogger/analyst. He also advises vendors and startups on reaching today's informed enterprise buyer, now that the sales funnel is discredited. He is a diginomica co-founder, Enterprise Irregular, and purveyor of multi-media content.

Jon is an advocate for media over marketing; he sees diginomica as a chance to disrupt tech media, with the BS-weary enterprise reader in mind. Jon's signature weekly column, Enterprise Hits and Misses, is a strike-through-laden enterprise review for readers who enjoy puncturing hype balloons.

Jon's core areas include the problem of CX, the pursuit of AI/analytics ROI, and the realities of transformation efforts.

Follow @jonerp

Archive: Jon Reed

Enterprise hits and misses - WEF debates stakeholder capitalism and the future of AI, while a facial recognition startup catches heat

This week - we try to mock the WEF but find, once again, issues of substance to ponder. Stakeholder capitalism gets a once-over, as does AI ethics, facial recognition and federated machine learning. For the first time ever, I forego the whiffs section in favor of a tribute of sorts.

From Host Analytics to Planful - CEO Grant Halloran on the Planful rebranding, and why continuous planning is a change worth pushing for

It's hard to get me to write an article about a rebranding, but Planful lured me in. Why? Because continuous planning is a conceptual jolt worth digging into. Planful's CEO shared the customer motivations driving these use cases.

Welcome to ASUG - Americas' SAP User Group

Why would diginomica partner with a user group? It's all about getting even closer to customers - and breaking down barriers between analysts, media, and the enterprise communities we are all supposed to serve.

NRF 2020 - how Neighborhood Goods is shaking up department store conventions, live from Manhattan

Store tours put the happy retail talk from the show floor to the real world test. At Salesforce's Neighborhood Goods reception, I got a firsthand look at a new kind of department store, and learned why digital brands - and customers - find it appealing.

Enterprise hits and misses - NRF's retail show gets the diginomica treatment, and knowledge workers get their relevance challenged

This week - NRF's retail show gets a full diginomica review. Plus: why knowledge workers are facing a relevance question. The year in AI gets a critical start, and a new future of work index debuts. Your whiffs include a media takedown award.

NRF 2020 - customers are generating a gold mine of operational data, and Oracle wants to do something about it

Retailers are reclaiming the power of storefronts. But that's not going to work if they have a data silo problem. Here's what Oracle had to say about these trends at NRF 2020 - and what they're doing about it.

NRF 2020 - Target's CIO on the tech secrets behind Target's transformation - build features customers love, and abstract your infrastructure

The big theme of NRF 2020? Blurring the lines between digital and store. But to make that happen for customers, you better get the data - and the design - right. Target CIO Mike McNamara shares the tech approach behind Target's growth.

NRF 2020 first review - how Office Depot turned mobile adoption into an employee asset

It's time for my annual push through the retail tech hype in search of retail success. One big story: the revenge of the storefront, but with a big caveat. In my first NRF review piece, I break out the early highlights - and an instructive mobile use case from Office Depot.

Enterprise hits and misses - CES gets absurdly real, while retailers chase that elusive omni-channel balance in NYC

This week - CES 2020 gets (really) absurd, but also serves up a wake-up call. NRF 2020 kicks in - will retailers find that omni-balance before Amazon twists the logistical knife? Also: Boeing gets exposed, ransomware gets worse, and in the whiffs section, brains get picked.

If SaaS companies are serious about customer success, they better learn from Coupa's community intelligence approach

Customer success programs are a red hot topic - and not just for SaaS vendors. But what Coupa is doing with community intelligence pushes the conversation forward. Here's some illustrated use cases on the progress made.

Behind the news - Plex's CEO on why their standalone cloud MES points to a best-of-breed SaaS enterprise

Plex's announcement of a standalone cloud MES took me by surprise. But the news also fuels the resurgence of the best-of-breed enterprise. Plex CEO Bill Berutti fielded my queries.

Enterprise hits and misses - CCPA brings the trust and privacy heat, drones take off, and the Internet of insecure things is here

This week - CCPA heightens the trust and privacy debate, but what's next? CES may celebrate gadgetry, but around here, drones get a harder look. The diginomica crew makes their best of picks, the tech decade gets reviewed, and the whiffs are epic.

2019 - the Jon version

Jon narrows a whirlwind 2019 into his top ten themes. As he punctured hype balloons and documented use cases, Jon found himself amidst a clash of ideas on transformation, AI, analytics, and B2B buyers.