Jon Reed & Brian Sommer

Jon Reed & Brian Sommer

Jon Reed and Brian Sommer write frequently for diginomica. Now and again, they issue a joint collaboration.

Archive: Jon Reed & Brian Sommer

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The 2019 enterprise software un-predictions

Had your fill of buzzword-saturated, self-congratulatory tech predictions from miscellaneous gurus, attention seekers and insiders? We’ve got your holiday tonic right here. Feast on our annual enterprise software un-predictions.

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The 2018 enterprise software un-predictions

Weary of tech predictions and 2018 game changers? You've come to the right place. It's time for a heaping helping of holiday satire - our second annual enterprise software un-predictions.

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Inside SAP's Google Cloud partnership news - a Google Cloud Next review

SAP's newly-announced partnership with Google Cloud at Google Cloud Next raises a number of questions. In this dual-authored post, Jon and Brian share what they've learned to date. Here's why we think this announcement matters to customers - and what you should be tracking as this unfolds.