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Jon Reed & Brian Sommer

Jon Reed and Brian Sommer write frequently for diginomica. Now and again, they issue a joint collaboration.

Articles by Jon Reed & Brian Sommer

2023 - the year in Cloud ERP This article is sponsored by:

With generative AI on deck, and composable ERP bringing more disruption to ERP incumbents, cloud ERP vendors had a lot to grapple with in 2023. Jon and Brian share the biggest issues and top themes from their ERP event forays.

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The 2024 enterprise software un-predictions This article is sponsored by:

Each year, Jon and Brian try to bring you the saltiest tech (un)predictions the world has ever known. And each year, a few of them somehow come true despite themselves. Tech marketers, spike your eggnog - this one doesn't let up until the spiciest buzzwords of 2024 are unveiled.

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How did your tech news story wind up in the circular file? The top ten ways PR pitches go wrong This article is sponsored by:

PR pitches can spark a great story - but too often, they wind up in the virtual recycling bin. Here are ten notorious PR mistakes to avoid, all based on real life encounters from diginomica inboxes. These "close encounters of the worst kind" can be avoided - we'll explain how.

Recycle waste paper basket on office floor © RTimages - Canva.com

2022 - the year in Cloud ERP This article is sponsored by:

2022 was a mixed bag for ERP vendors. Massive projects? No thanks. But some ERP-based applications, notably payroll and planning/forecasting, continued to make a difference for customers. Process automation and "intelligent analytics" add upgrade incentives, but is that enough? Or is the world changing faster than ERP can keep up?

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The 2022 enterprise software un-predictions This article is sponsored by:

The tech soothsayers, prognosticators, and growth ninjas are at it again - but so are we. If you're fed up with vacuous tech predictions, Jon and Brian serve your revenge piping hot, via the ultimate NFT: the annual un-predictions.

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The 2021 enterprise software un-predictions - your fallible guide to the next un-normal This article is sponsored by:

Deluged by tech predictions pieces? Worry not, dear reader, Jon and Brian serve your revenge piping hot - via their annual un-predictions. Yes, the tech soothsayers and prognosticators are at it again. But so are we - this time with a few satirical fireballs from Den Howlett mixed in for good measure. Enjoy!

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The 2019 enterprise software un-predictions This article is sponsored by:

Had your fill of buzzword-saturated, self-congratulatory tech predictions from miscellaneous gurus, attention seekers and insiders? We’ve got your holiday tonic right here. Feast on our annual enterprise software un-predictions.

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