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Jon Reed & Brian Sommer

Jon Reed and Brian Sommer write frequently for diginomica. Now and again, they issue a joint collaboration.

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User conferences are back - will your event be a blockbuster, or a dud? This article is sponsored by:

User conference are back - but is that a good thing? For most of us, the answer is yes - but things will go a whole lot better if event planners avoid Brian and Jon's ten bad event habits. Plus: 11 tips for a better customer event.

Brian Sommer - event buttons
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The 2021 enterprise software un-predictions - your fallible guide to the next un-normal This article is sponsored by:

Deluged by tech predictions pieces? Worry not, dear reader, Jon and Brian serve your revenge piping hot - via their annual un-predictions. Yes, the tech soothsayers and prognosticators are at it again. But so are we - this time with a few satirical fireballs from Den Howlett mixed in for good measure. Enjoy!

fortune-teller
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The coming together of ERP firms Acumatica and IFS - an early analysis This article is sponsored by:

In an interesting private equity deal, EQT Partners, the owner of IFS is also buying Acumatica. However, this deal is not intended to be a rollup deal, a tuck-in deal, or some other typical play. Here’s Brian and Jon's assessment.

IFS and Acumatica Roskill and Roos
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The enterprise keynote survival guide - for attendees and vendors This article is sponsored by:

Once the snow clears, silly season hits. Just in the nick of time, Jon and Brian have your enterprise keynote survival guide ready. Tips for attendees come first, but vendors must survive their own keynotes also, so we've got tips for vendors as well.

conference-flair
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Inside SAP's Google Cloud partnership news - a Google Cloud Next review This article is sponsored by:

SAP's newly-announced partnership with Google Cloud at Google Cloud Next raises a number of questions. In this dual-authored post, Jon and Brian share what they've learned to date. Here's why we think this announcement matters to customers - and what you should be tracking as this unfolds.

sap-bernd-leukert
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