Geoff Scott

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As CEO of ASUG, Geoff believes that the connections we make for our members have the potential to become career-defining relationships that inspire innovation and success for their organizations. His forward-thinking leadership prioritizes helping our members make the most of their investment in SAP technologies. To that end, Geoff works closely with customers, members, the SAP Executive Board, and the extensive partner ecosystem to amplify the voice of the SAP customer. Additionally, he enjoys the time he’s able to spend with our members at ASUG conferences, events, as well as in informal meetings.

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Geoff Scott

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Four things enterprise customers need from their IT partners - and don't always get

Modern software puts the third-party provider into sharp focus. What IT services value are customers getting? ASUG CEO Geoff Scott reveals recent survey data. One thing is certain: when it comes to IT services, there is plenty of room for improvement.

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What does the ERP of the future look like? Questions, considerations and conundrums

ERP needs to change - but getting there is another matter. ASUG CEO Geoff Scott shares seven keys to the future of ERP, gleaned from ASUG reports and events on S/4HANA and SAP ERP projects.

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It’s a hybrid, hybrid, hybrid, hybrid world - let’s get back to strategy and planning

Do you hybrid? ASUG's Geoff Scott takes a practical look at the rapidly-proliferating "hybrid" buzzword in the context of planning. Will it be your stumbling block or strategic pillar?

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Hey IT - bring down those walls and let the users in

Memo to IT leaders - and enterprise software vendors: we need to let the users inside the gated walls of the IT department, before it's too late. Geoff Scott of ASUG issues a warning call, and makes the case for a low-code/no-code movement.

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Five industries under economic pressure—and how companies are effectively responding

Every industry contends with the impact of COVID-19. Some were thrown into a tailspin. But now, industry leaders are responding. Geoff Scott shares highlights from oil and gas, utilities, automotive, chemicals, and life sciences - and how to join ASUG's upcoming sessions for each.

2d question mark on gold/blue digital background © ranjith ravindran - shutterstock

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One big question, nine answers from IT leaders – how has your team responded to the COVID-19 pandemic?

Nine IT leaders share how their teams have responded to the COVID-19 pandemic with ASUG CEO Geoff Scott, ahead of this month's ASUGForward event

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Virtual leadership is the new imperative, and the business of IT rolls on - what we’ve learned from our customers since COVID-19

COVID-19 brings curveballs-a-plenty - SAP customers are no exception. ASUG CEO Geoff Scott reveals lessons from ASUG members on S/4HANA projects and more - including the high stakes of virtual leadership and why virtual events matter, if you can do them right.

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Three challenges that will make or break your BI and analytics investment

Data is the new oil, but BI and analytics teams are being asked to do more with less. Something has to give. ASUG CEO Geoff Scott shares surprises about self-service BI - and the three stumbling blocks BI teams must overcome.

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The inevitable data disaster for enterprises – what the numbers show, and what to do about it

Data isn't a sexy topic, but maybe it should be. Data quality, integration and ownership pose big obstacles to the CXO's digital ambitions. ASUG CEO Geoff Scott shares how customers are addressing these issues, in SAP environments and beyond.