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Customer loyalty doesn't exist. Is that madness that runs contrary to all customer experience wisdom, asks Oracle's David Lopes?
As a Customer Experience (CX) Strategist at Oracle, David is responsible for working with clients to develop CX strategies that are relevant for them. He undertakes targeted research and strategic deep dive assessments to understand clients’ needs and help them choose the Oracle CX solutions that will best need these.
David is particularly interested in the transition from on-premise solutions to SaaS-based applications, and in helping business appreciate the deeper business change that new technologies can bring them.
Before joining Oracle, David was a Director of Technology and Business Development at Convergys. He obtained his Bachelor of Science from Oxford Brookes University, as well as a Master of Science and a Ph.D. from the University of Southampton.
Customer loyalty doesn't exist. Is that madness that runs contrary to all customer experience wisdom, asks Oracle's David Lopes?