David Appel - author at diginomica

David Appel is the Head of Software & SaaS at Sage Intacct, and is passionate about creating great subscription companies. Over time he has developed a series of SMB, Mid-Market, and Enterprise customer-lifecycle playbooks that focus on creating value for customers, increasing return for shareholders, and building great teams, that have generated over $2.1B in market capitalization for his clients.

Articles by David Appel

SaaS CFOs - how to recession-proof your tech stack This article is sponsored by:

CFOs, prepare yourself - Sage Intacct's David Appel reveals the opportunities that can protect your finance tech stack in a recession.

Business woman with laptop, calculator, money stack and lightbulb, finance CFO skills © mrmohock - shutterstock

Yes, you can IPO in a volatile economy - here's how This article is sponsored by:

Initial public offerings (IPOs) can seem to be a daunting challenge in today's economy. But even now, it's possible to brave the turbulent market conditions - if you start with the right foundations. David Appel of Sage Intacct sets out the practical steps.

Market turbulence and financial crisis security concept as a volatile stock market with price volatility as a businessman holding an umbrella as a business symbol with 3D illustration elements © Lightspring - Shutterstock

Building your ideal finance tech stack - the do's and don'ts for SaaS firms This article is sponsored by:

Building a finance tech stack for a growing SaaS business is a marathon not a sprint. David Appel of Sage Intacct shares his expertise with five lessons for success.

Hand touching screen with icons thrown out from screen, SaaS finance tech stack internet of things concept © JoeZ - Shutterstock

Get set for recovery - top metrics for SaaS and subscription finance leaders post-quarantine This article is sponsored by:

How will you get through the worst and prepare for opportunities ahead? Sage Intacct's David Appel brings advice from SaaS finance leaders

US dollars and chess concept © isak55 - Shutterstock

How SaaS finance leaders can accelerate into the recovery This article is sponsored by:

Businesses that think ahead and accelerate into recovery do better than those that wait until the crisis is over, writes Sage Intacct's David Appel

Yellow racing car accelerates - Photo by chuttersnap on Unsplash

A single SaaS system of record? How to create value and thrive This article is sponsored by:

Subscription business models require a system of record that's designed to deliver SaaS metrics. The value can be immense, writes Sage Intacct's David Appel

Business man ponders SaaS nucleus © Jirsak - shutterstock

How the subscription paradigm flips the cloud financials market This article is sponsored by:

The shift from orders to subscriptions might not sound earthshaking on the surface, but as Sage Intacct's David Appel explains, it's changing the entire cloud financials market.