Bridgette Darling - author at diginomica

Bridgette Darling is a senior product marketing manager for Adobe’s B2C customer journey management portfolio which includes the industry leading application, Adobe Campaign. She has over 10 years of experience in email and cross-channel marketing technology. Darling is inspired by customer obsessed brands that deliver exceptional, personalized, and meaningful customer experiences.

Articles by Bridgette Darling

The art of customer experience – from transaction to conversation This article is sponsored by:

Customer journeys today travel across multiple channels, devices and pathways leading to data becoming tangled and disparate. Bridgette Darling of Adobe shares four practical steps to keep a customer and their experience on track.

Pop art style illustration woman whispering secret to friend art of conversation concept © Tribalium88 - Shutterstock