Bridgette Darling is a senior product marketing manager for Adobe’s B2C customer journey management portfolio which includes the industry leading application, Adobe Campaign. She has over 10 years of experience in email and cross-channel marketing technology. Darling is inspired by customer obsessed brands that deliver exceptional, personalized, and meaningful customer experiences.
Customer journeys today travel across multiple channels, devices and pathways leading to data becoming tangled and disparate. Bridgette Darling of Adobe shares four practical steps to keep a customer and their experience on track.