Barb Darrow - author at diginomica

Barbara Darrow is senior communications director for Oracle Corp, where she advises the business on storytelling and engaging with customers. Spent more than two decades as a reporter covering business and technology for Fortune, GigaOM, CRN, CIO.com, InformationWeek and other publications.

Articles by Barb Darrow

With AI, baby steps make more sense than moonshots This article is sponsored by:

Learning to walk before you reach for the stars - sound AI advice for enterprise adoption.

600 million years later - what can an octopus teach us about technology? This article is sponsored by:

Reaching out a tentacle on World Octopus Day to find parallels with technology innovations.

Welcome to the third wave of business analytics This article is sponsored by:

The process businesses use to dive into their data has swung from tight control to a near free-for-all. There is a better way, writes Oracle's Barb Darrow