Why the right product positioning is critical to successful marketing programs This article is sponsored by:
How organizations position products is vital, says tech marketing veteran April Dunford.
Barb Mosher Zinck is a senior content marketer and marketing technology analyst. She works with a range of clients in the tech market and actively tracks and writes about digital marketing, customer experience and enterprise content management. Barb understands the value of technology and works hard to inform and encourage greater understanding of its role in the enterprise.
How organizations position products is vital, says tech marketing veteran April Dunford.
Organizations need to rethink the role of websites as products, argues Alex Atzberger, CEO of Optimizely.
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