If brands weren't planning on big digital commerce investments in January, they are now. But are they ready for the commerce experiences consumers and businesses expect? A recent study raises questions.
Today, Demandbase announced the acquisition of Engagio. For those tracking the maturity of the ABM market, this is an acquisition worth watching - here's why.
Marketers and event producers rushed their move to virtual events - and wound up with stale formats. But there are advantages to virtual events, and ways to do them better. Here's the view from ON24.
Move aside CX, it's time for PX - personal experiences. No - this isn't about personalization. This is about a big shift from transactions to relationships. But can brands pull it off?
Uberflip is the latest platform provider to open up its doors to encourage an ecosystem of integrated applications.
Got chatbot fatigue? You're not alone. But all bots aren't created equal. Beyond bots are "conversational AI," connecting the dots with your back end systems. Pypestream makes the case.
Updating the Pulse community to incorporate a wider audience of marketers.
Marketing tech continues to proliferate at almost-terrifying rates. But how will this shake out for marketers amidst COVID-19 disruptions? Will a best-of-breed push put the big suites on the defensive?
What is the future of digital marketing and the impact of COVID-19? A Discover Martech virtual event review
Digital marketing needed to change - now there is no looking back. Here's my take on the reality checks and future visions from the Discover Martech virtual event.
How Newsela connects data across the customer lifecycle - and gives teachers a platform for remote learning
Helping teachers teach is a worthy mission - now more than ever. But you can't deliver without data on customer needs. Here's how Newsela put their marketing and data initiatives together.
Our next Adobe Summit review hits on a very timely topic: how can marketing shift the internal conversation? There's a way to tie marketing to revenue - and a seat at the board room table. So why has that proven so elusive?
The definition of customer experience has changed overnight - how should companies respond? With 100+ sessions live on the virtual Adobe Summit, there's a lot to dissect. Here's our first round of news analysis and highlights.
The data is in - the non-stop push for content isn't working for marketers. So what's the alternative? Now is the perfect time to slow it down - and emerge with a customer-focused content strategy.