Why how you say something matters as much as what you say in marketing.
Listen up - active audience listening can boost marketing campaigns.
Content marketing is a 'must do', but it's not as straightforward as some organizations might believe it to be.
Voice commerce and voice search - conversations to be had in the realm of e-commerce.
CPQ for manufacturers - self-service tools to make customer lives easier.
Parsing some new research around the roles of content and social platforms in marketing.
Some open source war stories with useful learnings.
There is an ongoing debate on whether machines can replace humans when it comes to copy generation. But there isn't enough talk on how AI/ML can help copywriters do their jobs better. Persado aims to change that.
Big or small, there's going to be an Adobe e-commerce option for you.
Voice search; voice answers; voice actions; are you there yet?
Some guidance on effective content marketing from a long-time practitioner.
Something went wrong in the content marketing factory - we overlooked what our audiences need. Barb shares what she learned from the President of Uberflip, and why we need content experiences.
Are marketers excited about AI? That's an obvious question with an obvious answer. But how are they using it - and which use cases show the most promise? A new report on AI in B2B marketing has some surprises.