Barb Mosher Zinck

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Barb Mosher Zinck is a senior content marketer and marketing technology analyst. She works with a range of clients in the tech market and actively tracks and writes about digital marketing, customer experience and enterprise content management. Barb understands the value of technology and works hard to inform and encourage greater understanding of its role in the enterprise.

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Barb Mosher Zinck

Buyer behavior in 2022 – think beyond the sale! This article is sponsored by:

Buyer beware! Or is it vendor beware?

Human storytelling - bringing trailblazing content to life at Dreamforce This article is sponsored by:

Sound Off helps highlight Trailblazers at Dreamforce through human storytelling.

Go-to-market is broken - GTM Partners wants to help you fix your approach This article is sponsored by:

"Go-to-market" - buzzword, or strategy? It's time to ask some questions...

Content marketing social strategy concept © Joseph Mucira - Pixabay

Are interactive product tours the product-led growth for everyone else? This article is sponsored by:

Let's take a tour...

Precisely to the point - Integrate pitches a new angle on demand marketing This article is sponsored by:

In turbulent economy times, organizations need marketing to deliver results with precision. Here's why...and how!

Personalized experiences are hampered by old technology, says Cordial CEO Jeremy Swift This article is sponsored by:

If you want to get personal, you need to get modernized...

If ABM's at an inflection point, where to next? The way ahead according to Terminus CMO Natalie Cunningham This article is sponsored by:

There's a growing need to apply Account Based Marketing across the entire customer lifecycle. Here's why - and how!

Don't make ads, make TikToks! If you must be on TikTok, here's how to do it properly! This article is sponsored by:

If you're a marketer at a brand that feels it needs to be on TikTok, stop for a second or two and ask yourself some preparatory questions...

Image of someone using TikTok on their smartphone

Next gen for lead gen? Oracle drills down on Fusion Sales This article is sponsored by:

Assessing Oracle's new Fusion Sales release.

Absolutely Fabulous? Bringing data-driven decisions to PR This article is sponsored by:

Bringing data analytics to the fore in PR outreach

In the age of the self-service buyer, what brand content still matters? This article is sponsored by:

The self-service buyer is in control. What does this mean for enterprise software vendors? An emphasis on user reviews, communities, and analyst assessments for starters. Barb reviews new data from TrustRadius.

Confused business team holding a question mark sign

Why we need interactive content more than ever This article is sponsored by:

Interactive content can be more powerful than static content. Here's why.

Here's the deal - bringing sales data together into Drift's Deal Room This article is sponsored by:

Bringing the personalized landing page experience to sales teams.

Barb Mosher Zinck

bmosherzinck

LinkedIn profile

Buyer behavior in 2022 – think beyond the sale! This article is sponsored by:

Human storytelling - bringing trailblazing content to life at Dreamforce This article is sponsored by:

Go-to-market is broken - GTM Partners wants to help you fix your approach This article is sponsored by:

Are interactive product tours the product-led growth for everyone else? This article is sponsored by:

Precisely to the point - Integrate pitches a new angle on demand marketing This article is sponsored by:

Personalized experiences are hampered by old technology, says Cordial CEO Jeremy Swift This article is sponsored by:

If ABM's at an inflection point, where to next? The way ahead according to Terminus CMO Natalie Cunningham This article is sponsored by:

Don't make ads, make TikToks! If you must be on TikTok, here's how to do it properly! This article is sponsored by:

Next gen for lead gen? Oracle drills down on Fusion Sales This article is sponsored by:

Absolutely Fabulous? Bringing data-driven decisions to PR This article is sponsored by:

In the age of the self-service buyer, what brand content still matters? This article is sponsored by:

Why we need interactive content more than ever This article is sponsored by:

Here's the deal - bringing sales data together into Drift's Deal Room This article is sponsored by: