Barb Mosher Zinck

Barb Mosher Zinck is a senior content marketer and marketing technology analyst. She works with a range of clients in the tech market and actively tracks and writes about digital marketing, customer experience and enterprise content management. Barb understands the value of technology and works hard to inform and encourage greater understanding of its role in the enterprise.

Barb Mosher Zinck

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Customer Data Platforms - the technology of 2021?

Customer Data Platforms (CDPs) are being hailed as the next big thing - but why? And do you need one? What are the costs involved? A new survey from Segment (now owned by Twilio) brings insights into what companies are doing with CDPs, and the questions customers should be asking.