What's the biggest mistake in sales and marketing today? How about: "We want 30 minutes of our audience’s attention without earning it." Here's how Andrew Davis advises companies to change their video and email marketing.
We talk about sales and marketing alignment constantly, but how much progress have we really made? Barb Mosher Zinck crunches some fresh data from LeadMD and Drift, shedding light on the factors that lead to successful alignment - or not.
Gartner reckons that in a couple of years from now, enterprises will spend more on chatbot creation than traditional mobile app development. Some tips on how to spend that money well...
The role of storytelling for brands remains an area of hype and confusion. But as Ryan Taft from STORYSOFT explains, reaching consumers with an "open mind moment" through storytelling is a powerful way to break through the noise.
Content marketing is on the rise as part of wider marketing strategies - but don't expect a speed warning just yet...
Account-based marketing (ABM) has moved from a nice-to-have to a must-have. But how does ABM fit into your martech stack? Demandbase thinks it has some answers - and it comes down to its ecosystem.
Startup failures come down to... marketing. That's the view of Craig Zingerline, who has founded multiple startups and seen the growth - and failures - firsthand. Here's his view on how startup marketing has evolved.
Wistia is focused on a new way of thinking about brand marketing and introduced some updates to its video marketing platform to support it, while a new podcast platform from Casted wants marketers to do more with their podcasts.
Once upon a time there was a content marketing platform called Fabl...did they all live happily ever after?
Modern marketers like to measure data - and analyze their progress. The growth of private communities puts marketers in a "dark data" dilemma. But are private communities worth pursuing regardless?
B2B marketers need a new marketing standard. Personalization remains the elusive goal - but shouldn't a better handle on customer data come first?
Building effective and scalable content operations is the key - yep, ContentOps is here.
Jon Reed published a skeptical take on buzzwords like "content experience" and "contextual experience." As companies struggle to scale their content and humanize their brand, this is a debate worth having.