Barb Mosher Zinck is a senior content marketer and marketing technology analyst. She works with a range of clients in the tech market and actively tracks and writes about digital marketing, customer experience and enterprise content management. Barb understands the value of technology and works hard to inform and encourage greater understanding of its role in the enterprise.
Marketing attribution is needed to identify how well - or otherwise - a marketing campaign is doing. Here are some ideas on how to achieve that!
Building out the future, leveraging AI off Big Data.
Filling in the gaps in marketing strategy...
How to turn marketing into an organizational Swiss Army Knife - some useful tips from expert marketers.
Drilling down on a new report from Twilio raises some important questions.
Making the case for a B2B operating system for marketers - but does it stand up to scrutiny?
If you want your content to matter, you can't ignore all the work required to make it matter.
Love the product, love the brand? Tell us all about it!
Organizations need both qualitative and quantitative understanding of their customers journeys.
Enhanced product marketing can be achieved using interactive and visual content, says Mediafly's Nick Thompson.
What constitutes a headless CMS - and why does that matter? Here's why.
Time to rethink the humble email...
Content marketing in the Vaccine Economy needs a new focus.
