Barb Mosher Zinck is a senior content marketer and marketing technology analyst. She works with a range of clients in the tech market and actively tracks and writes about digital marketing, customer experience and enterprise content management. Barb understands the value of technology and works hard to inform and encourage greater understanding of its role in the enterprise.

Articles by Barb Mosher Zinck

Getting insight to buyers - G2's VP of Market Research Chris Voce on an enterprise challenge This article is sponsored by:

Data, data, data doesn't automatically translate to insight where it's needed or in the form that it's needed.

insight
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