The growth of experience research and ResearchOps This article is sponsored by:
Researching for better customer experiences...
Barb Mosher Zinck
Articles by Barb Mosher Zinck
Why generative AI is not a replacement for marketers...whatever the cost-conscious CEO might think! This article is sponsored by:
It's coming to steal away your jobs! Or is it? Why generative AI can help marketers, but not replace them.
Acquia’s Jennifer Griffin Smith on being a Chief Market Officer (and no, that’s not a typo!) This article is sponsored by:
From Chief Marketing Officer to Chief Market Officer...
Finding the ROI in webinars - learnings from Banzai VP of Marketing, Ashley Levesque This article is sponsored by:
Want to get the best out of a webinar? Here are some top tips...
Why democratizing design is key to new Canva updates This article is sponsored by:
A design for living...Canva's latest moves.
Intent is the new lead score, says Terminus CMO Natalie Cunningham This article is sponsored by:
A deep dive into how ABM is evolving...
Heap adds mobile SDKs to track mobile experiences This article is sponsored by:
Too often we think of customer journeys and experiences in silos. Heap is offering mobile SDKs to activate tracking across all digital properties, to get a holistic view.
Contentstack integrates ChatGPT into headless CMS editing environment This article is sponsored by:
Generative AI, meet the CMS!
Uberflip turns the page on a new cornerstone in content experience This article is sponsored by:
Uberflip needed to evolve to meet changing needs. Here's how it plans to do so.
Adobe Summit - generative AI takes a front-row seat This article is sponsored by:
The Adobe Summit is in full swing, and there’s no shortage of product announcements. As we dive into what’s new, we start to see the impact of generative AI on creating and driving better customer experiences across all channels
Always be 'prmping' - 6sense pitches sales the cure for information overload This article is sponsored by:
Get ready to prmp yourselves!
From silos to Snowflake with new Outreach alliance This article is sponsored by:
Outreach enables data sharing with Snowflake, giving deeper insights into what's working/not working.
Demandbase continues to expand beyond ABM with additional services and features This article is sponsored by:
Taking a long look at Account Intelligence
