Lynne Zaledonis, SVP Industry Marketing at Salesforce, talks through the firm’s new Loyalty Management product and shares her point of view on why companies need to re-imagine how they think about customer loyalty experiences.
Marketing against a backdrop of COVID-19 and the rise of online interactions...
Customer Data Platforms (CDPs) are being hailed as the next big thing - but why? And do you need one? What are the costs involved? A new survey from Segment (now owned by Twilio) brings insights into what companies are doing with CDPs, and the questions customers should be asking.
For a while, sales and marketing software seemed to be leaning best-of-breed, but is the suite back? Perhaps, but with a platform twist. How well is HubSpot positioned in all this? A recent talk on product updates sheds light.
Think you finally got a handle on MarTech? Think again. Looking back on this year's MarTech 2020 event, two sessions on marketing trends raised the stakes: how do you future-proof your MarTech stack? Scott Brinker and Tony Byrne shared their latest thinking.
Reliable data sources are harder than ever to find - especially data about relevant prospects. Here's how LinkedIn's latest product, Sales Insights, aims to address that. But will it make a difference for sales teams?
Video can be an enabling tool for the sales function if used correctly.
Demandbase just made a major ABM announcement, which stems from their Engagio acquisition. But is this truly a complete ABM solution? And how do we get over the sticking points of ABM adoption? Barb weighs in on her talks with Demandbase leadership, and a product demo.
Enterprises have much more complicated branding challenges than a typical startup. But can enterprises learn from startups about the power of focused messaging? At Buffer and Wistia's Built to Last audio conference, we explored the possibilities.
There is a proliferation of content out there - but that doesn't mean it's working for your brand. Fresh formats like podcasts and videos are also getting crowded. Where do content marketers go from here?
Even in an era of declining media trust, there is a place for content marketing. But if you want your content to create loyal advocates and win customers, how you approach content has to change. That was the message from CMWorld 2020 - here's my review.
Showpad Transform 2020 is in the books, but the lessons carry forward. Showpad customer stories brought data challenges to light - and showed how sales and revenue enablement factor into an effective CRM strategy.
Marcus Sheridan is something of a legend in content marketing circles. But how does his message apply today? At Hubspot Inbound 2020, Sheridan laid out his "big five" content marketing priorities. It comes down to sales enablement.
