Big or small, there's going to be an Adobe e-commerce option for you.
Voice search; voice answers; voice actions; are you there yet?
Some guidance on effective content marketing from a long-time practitioner.
Something went wrong in the content marketing factory - we overlooked what our audiences need. Barb shares what she learned from the President of Uberflip, and why we need content experiences.
Are marketers excited about AI? That's an obvious question with an obvious answer. But how are they using it - and which use cases show the most promise? A new report on AI in B2B marketing has some surprises.
Native advertising growth may have slowed - it's still a big factor in the marketing mix. But it's easy to mess native ads up, and native video ads are a trend to consider. Barb surveys the field and shares what brands are learning.
Video is a powerful enterprise marketing tool - but if you're not careful, you can get into trouble. YouTube's limitations can pose problems. When it comes to viewer engagement, issues like video length matter.
Gated offers - a personalization idea that targets segments of your customers and makes them self-identify to you.
Another year, another polish of that digital marketing strategy - perhaps with a new CMO in-house. But what should that strategy be? It's not as straightforward as it sounds, especially when you factor in the talent you need to execute.
Can Facebook and its Instagram tentacles be unseated? Seems unlikely, but the cracks in the data armor are showing. A blockchain-powered alternative seems farfetched, but HowDoo has some refreshing ideas to consider.
It's a new year, but marketers are grappling with some classic problems. Here's Barb's rundown of the top issues marketing are reckoning with in 2019, from ABM to content marketing tools.
No digital experience is perfect out of the gate. Testing and optimizing experiences should be a given to any brand or publisher that wants to succeed.
Assembling a "data catalog full of insights" from mobile users sounds like a winning business model, except for one thing: data privacy. But London-based Ogury applies opt-in rigor and GDPR compliance to mobile experiences.