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Barb Mosher Zinck is a senior content marketer and marketing technology analyst. She works with a range of clients in the tech market and actively tracks and writes about digital marketing, customer experience and enterprise content management. Barb understands the value of technology and works hard to inform and encourage greater understanding of its role in the enterprise.

Articles by Barb Mosher Zinck

Visual storytelling and AI - why the secret to success is knowing your customer This article is sponsored by:

Customers struggle to create enough high-quality digital content that meets their customers’ needs - or at least, that’s the view of TJ Leonard, CEO of Storyblocks, a video creation platform. Is AI coming to the rescue? It can help, but it's only part of the answer. The wider answer lies in telling the right stories at the right time.

what's the story
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