

Barb Mosher Zinck
Making a Fractional CMO add up - building an organizational marketing team to meet the sum total of your needs
Could a Fractional CMO be the answer to your organizational marketing needs?
The ten key elements of a buyer-driven strategy - how Integrate aims to change B2B marketing
B2B marketers embraced Account-Based Marketing, but how do you get there? It won't be easy if you have the wrong strategy. Integrate thinks it can solve this, with a solution built on a buyer-driven marketing strategy.
When is a headless content management solution not completely headless? When it’s Contentful!
Getting our heads around the latest headless evolution developments at Contentful.
Salesforce taps AI to do the 'heavy lifting' in identifying the right contacts for successful Account-Based Marketing
Salesforce drafts Einstein to pick up the manual 'heavy lifting' involved in creating successful ABM campaigns.
Terminus picks up $90m funding as it pursues full-funnel, multi-channel ABM
Taking a deep(ish) dive into Terminus and the potential of multi-channel ABM.
Sales and learning readiness - a continuous perspective from Allego
Sales, Marketing and continuous learning - an Allego CRO perspective.
Intent data - the good, the bad and the work required to figure it out
The road to hell is paved with good intentions; the road to good account-based marketing should be paved with intent.
Selling through video - secrets of user success, complete with snowboarding pitches and canine co-stars
Video in sales - exemplars of success that include packages in transit, skateboarders on the slopes and canine co-stars!
Email marketing is a top tactic - but doing it well remains a challenge
Email marketing never goes out of style - but that doesn't mean it's paying off. Fresh data from Ascend2 reveals some email marketing surprises. How should marketers apply these lessons?
Bloomreach acquires Exponea for CDP and marketing automation
Checking out the e-commerce experiences on offer through a Bloomreach/Exponea CDP tie-up.
Re-imagining customer loyalty programs - Salesforce pitches a wider approach
Lynne Zaledonis, SVP Industry Marketing at Salesforce, talks through the firm’s new Loyalty Management product and shares her point of view on why companies need to re-imagine how they think about customer loyalty experiences.
2020 - the year in martech
Marketing against a backdrop of COVID-19 and the rise of online interactions...
Customer Data Platforms - the technology of 2021?
Customer Data Platforms (CDPs) are being hailed as the next big thing - but why? And do you need one? What are the costs involved? A new survey from Segment (now owned by Twilio) brings insights into what companies are doing with CDPs, and the questions customers should be asking.