The output from a recent webinar prompts some interesting thinking...
What can the combination of AI and marketing achieve in the real world?
Political correctness gone mad? The liberals have taken over the marketing asylum? Or a welcome shift towards a more empathetic way of doing business?
Brands are all-in on personalization, but are they doing it properly? When it comes to personalizing content, the data says they are not. Here's a different way of thinking about content experiences, and how that ties into ABM.
The rise of podcasts and episodic content - if you're thinking of building a content series, here's some advice
Every business is starting a podcast - your business is probably next. But not so fast. Podcasts aren't the only episodic content to consider. And with so much episodic content, you'll want to consider these points to stand out from the pack.
The third era of marketing is here. Are you ready?
Marketing isn't really working for us, so what to do? Break sh!t! At this event, we learned about the dangers of "woke washed marketing" and phony engagement. Marketing breakthroughs were shared - such as Tudder. Yes, that's Tinder for cows. Here's my event highlights.
The latest moves from Demandbase...
ON24 says the future of events isn't on the ground - it's digital-first. Here's its innovation strategy for virtual and hybrid events
What is the future of on-the-ground events? That's a matter of debate, but ON24 is betting on digital-first and hybrid events. If so, we'll need an upgrade in the online event experience. Here's what ON24 is rolling out.
Two years after acquiring Marketo, the B2B marketing automation platform is fully integrated into Adobe's product architecture and continues to evolve
Casting an eye over the future of content marketing - Casted CEO Lindsey Tjepkema on the role of audio and video
Chatting with Casted's CEO about the story so far...and what needs to change.
How messaging is changing to become more personalized, a shift that's needed if consumers aren't to rebel against an onslaught of messages.