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Barb Mosher Zinck

Barb Mosher Zinck is a senior content marketer and marketing technology analyst. She works with a range of clients in the tech market and actively tracks and writes about digital marketing, customer experience and enterprise content management. Barb understands the value of technology and works hard to inform and encourage greater understanding of its role in the enterprise.

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If ABM's at an inflection point, where to next? The way ahead according to Terminus CMO Natalie Cunningham This article is sponsored by:

There's a growing need to apply Account Based Marketing across the entire customer lifecycle. Here's why - and how!

cliff edge
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Don't make ads, make TikToks! If you must be on TikTok, here's how to do it properly! This article is sponsored by:

If you're a marketer at a brand that feels it needs to be on TikTok, stop for a second or two and ask yourself some preparatory questions...

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In the age of the self-service buyer, what brand content still matters? This article is sponsored by:

The self-service buyer is in control. What does this mean for enterprise software vendors? An emphasis on user reviews, communities, and analyst assessments for starters. Barb reviews new data from TrustRadius.

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