Barb Mosher Zinck - author at diginomica

Barb Mosher Zinck is a senior content marketer and marketing technology analyst. She works with a range of clients in the tech market and actively tracks and writes about digital marketing, customer experience and enterprise content management. Barb understands the value of technology and works hard to inform and encourage greater understanding of its role in the enterprise.

Articles by Barb Mosher Zinck

Getting insight to buyers - G2's VP of Market Research Chris Voce on an enterprise challenge This article is sponsored by:

Data, data, data doesn't automatically translate to insight where it's needed or in the form that it's needed.

Matik takes the grunt work out of customer success reporting This article is sponsored by:

A different approach to customer success reporting...

Viva la revolution! AI use cases in B2C commerce – it’s time to move forward This article is sponsored by:

Marketing, meet AI! Now, what’s next?

MessageGears acquires Swrve, adding mobile messaging to customer marketing This article is sponsored by:

MessageGears makes a major mobile move with its acquisition of Swrve.

How Heap’s integration with HubSpot helps companies activate their customer journey data This article is sponsored by:

Drilling down on Heap's two-way integration with HubSpot.

Product tour and demo software – a look at Storyscale This article is sponsored by:

The use cases for product tours and demo software are varied and touch all customer-facing departments in the organization. Next up, Storyscale.

Product tour and demo software – a look at Reprise and Demoboost This article is sponsored by:

The first in a short series of looking at product tour and demo offerings.

2022 - the year in Marketing This article is sponsored by:

Another year of major challenges - and opportunities - for marketing teams. Here are my highlights.

It's time for marketing to get back to basics - and re-examine the role of tech! This article is sponsored by:

It's not all about the tech!

Marketing, meet the Metaverse - have fun! This article is sponsored by:

Monica Ho explains her company's work to help multi-location brands manage national and local channels across digital channels like search, social, and ratings and reviews, chatbots and now the Metaverse.