ABM is a core marketing strategy for many B2B companies. But challenges lie ahead, including tech platform harmonization and sales/marketing alignment. The CEO of Demandbase gave us a look into what's next.
Intranets, Slack, Teams, and the digital workplace - can these be reconciled into a destination site?
Intranets bring up a legacy connotation - but hold your judgment. Today's Intranets are a different entity. Could they provide the governance that Teams and Slack need, while giving corporate users a destination?
Content marketing isn't going anywhere without content. But business writing is hard - and the stats on how to be effective can be confusing. Here's my review of fresh writing data.
Opting in for a drill down on the consumer-centricity of adtech platforms.
Is personalization dead? Gartner made that claim. The truth is that brands struggle with personalization, but there is also progress on how to get it done. Here's what my latest round of interviews revealed.
The scope of a CMO's role continues to grow. But is the shift to CRO a viable one? In a recent interview, Christina Mautz of Moz offered her insights on moving from CMO to heading up sales and marketing as CRO.
Content marketing works great - until it doesn't. One big problem: when stakeholders aren't pulled into the creation process. A recent survey reveals the barriers to B2B content; here's my review.
Personalizing swag in pursuit of stronger customer relationships - the rise of gifting in direct marketing
Sendoso is a gifting platform that provides direct mail, corporate gifting, customer swag, perishables, and more. Kris Rudeegraap, Sendoso CEO and co-founder, discusses the gifting market and how brands are fitting it into the customer lifecycle.
Despite the widening group of marketers who don’t believe social media marketing works, there are still just as many doubling down on it in 2020.
The difference between headless and micro-services is subtle, but important. Read on.
Catching up with Tim Kopp, former CMO of ExactTarget, now heading up ABM solution provider Terminus.
California's CCPA, now in effect, brings data privacy into focus on U.S. shores. But does meeting privacy guidelines like GDPR and CCPA lead customers to trust marketers? Not so fast.