Wistia is focused on a new way of thinking about brand marketing and introduced some updates to its video marketing platform to support it, while a new podcast platform from Casted wants marketers to do more with their podcasts.
Once upon a time there was a content marketing platform called Fabl...did they all live happily ever after?
B2B marketers need a new marketing standard. Personalization remains the elusive goal - but shouldn't a better handle on customer data come first?
For enterprises, producing effective content is just the beginning. Then there is the problem of scale. Yes, it's time for ContentOps. In the first of a two part series, Barb Mosher Zinck lays out the framework.
Remember the heady days of Enterprise 2.0, when a sweeping wave of collaboration was going to level hierarchies, changing work forever? How far have we actually come? One certainty: the digital tools are different.
Marketers want to provide more engaging content - but how? One approach is via interaction, or what Apester calls interactive content experiences. Barb shares one view of this emerging field - and how brands are faring.
The data is in: original research is effective for content marketers. So why aren't more brands doing it? Here's Barb's answer - and six tips for content marketing teams.
Are consumers willing to trade data privacy for personalization? And is personalization living up to its billing? Fresh data raises questions on both fronts.
B2B brands talk about marketing through storytelling - yet very few are actually using the "Stories" capabilities of major social platforms. Here's why Stories deserve consideration.
Why how you say something matters as much as what you say in marketing.