Twitch has enormous traction in the gamer community - but is there something there for enterprise content producers? The merits of Twitch as a live streaming video platform are worth a closer look.
The digital imperative of the pandemic has given even more momentum to ABM. But can ABM shift martech from best-of-breed to platform? I asked the CEO of Terminus for his take.
Sales enablement is changing - the prospect has changed the terms of engagement. Russell Wurth of Showpad gave me his take on how to deliver the sales experience today's customers need. Is sales operations emerging?
Considering content types and contemplating the differences between buyer and sales enablement.
Picking out two Martech apps that caught my attention of late...
Breaking through the content noise isn't easy. You want to stand out, but eccentric content might not fly either. Knotch thinks they have a way to address this via Blueprint. Here's how monitoring your competitors' content changes content planning.
AI's impact on content has been the subject of heated debate and concern. But to what extent can AI help marketers with their copy today? Here's what I learned from Phrasee's approach.
If brands weren't planning on big digital commerce investments in January, they are now. But are they ready for the commerce experiences consumers and businesses expect? A recent study raises questions.
Today, Demandbase announced the acquisition of Engagio. For those tracking the maturity of the ABM market, this is an acquisition worth watching - here's why.
Marketers and event producers rushed their move to virtual events - and wound up with stale formats. But there are advantages to virtual events, and ways to do them better. Here's the view from ON24.
Move aside CX, it's time for PX - personal experiences. No - this isn't about personalization. This is about a big shift from transactions to relationships. But can brands pull it off?
Uberflip is the latest platform provider to open up its doors to encourage an ecosystem of integrated applications.
Got chatbot fatigue? You're not alone. But all bots aren't created equal. Beyond bots are "conversational AI," connecting the dots with your back end systems. Pypestream makes the case.
