Barb Mosher Zinck

Barb Mosher Zinck

Barb Mosher Zinck is a senior content marketer and marketing technology analyst. She works with a range of clients in the tech market and actively tracks and writes about digital marketing, customer experience and enterprise content management. Barb understands the value of technology and works hard to inform and encourage greater understanding of its role in the enterprise.
Barb Mosher Zinck

@bmosherzinck

Content & Product Marketer, martech Analyst, wife, mom. forever curious, forever learning
Barb Mosher Zinck

Archive: Barb Mosher Zinck

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Has GDPR changed marketing?

GDPR is a wakeup call to marketing and beyond - and not just those with business ties to Europe. Barb Mosher Zinck muses on fresh data from the CMO Council and looks at where we go from here.

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How Pulse is crowdsourcing the wisdom of the CIO

Vendor peer review sites are gaining traction. But they don't solve the problem of executives comparing notes about partners and implementations. Enter Pulse, a Quora-like crowdsourcing community for CIOs.

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From customer support to customer experience, are we ready?

Customer service isn't a technology problem. It's the challenge of moving from reactive to pro-active. Barb Mosher Zinck shares tips from the CEO of CloudApp on turning customer support into a competitive edge. Yes - the art of the customer service chatbot is covered.

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SundaySky wants you to create truly personalized videos

What passes for personalized video hasn't been terribly impressive to date. But SundaySky thinks they've advanced what's possible - with personal videos on the fly. Barb Mosher Zinck takes a closer look - and gets her own personalized video.