The PwC Digital Accelerator program is part of an ambitious digital skills initiative that will touch all 50,000 of PwC's employees. So how well is it working so far? Barb Mosher Zinck talked to a program designer - and one of its first trainees.
Sitecore's 2018 Symposium brought a boatload of news items, from Sitecore's acquisition of DAM player Stylelabs to a deeper integration with Salesforce Marketing Cloud. Barb Mosher Zinck adds context from her talks with Sitecore's leadership.
You've got good content? Check. Great customer experiences? Maybe. But how much of that effort is getting lost in a content lake that can't be navigated? Barb reflects on recent webinars and ties the threads together.
On the surface, Liferay's move to take controlling interest in Triblio is surprising. What does a digital experience vendor want with ABM? But as Barb Mosher Zinck explains via her talk with Liferay's CEO, there is an underlying customer logic at work here.
Each year, Sailthru ranks the top 100 brands in their Personalization Index. But what is the method behind the rankings? And how can brands improve? Barb shares her chat with Sailthru CEO Neil Lustig.
Adobe has been hard at work embedding Adobe Sensei AI into its analytics. It's time for a checkup. Barb examines how capabilities like Anomaly Detection, Contribution Analysis and Intelligent Alerts are impacting Adobe analytics.
GDPR is a wakeup call to marketing and beyond - and not just those with business ties to Europe. Barb Mosher Zinck muses on fresh data from the CMO Council and looks at where we go from here.
Vendor peer review sites are gaining traction. But they don't solve the problem of executives comparing notes about partners and implementations. Enter Pulse, a Quora-like crowdsourcing community for CIOs.
Customer service isn't a technology problem. It's the challenge of moving from reactive to pro-active. Barb Mosher Zinck shares tips from the CEO of CloudApp on turning customer support into a competitive edge. Yes - the art of the customer service chatbot is covered.
The adoption of enterprise blockchains faces several obstacles. For some, privacy is the biggest. Barb Mosher Zinck shares her take on Lightstreams, a specialized blockchain that addresses privacy head on.
Yes, email marketing still has the edge. But as Adobe's 2018 Consumer Email Survey shows, that's starting to change. Barb Mosher Zinck has a first look at the numbers - and some updates on Adobe Campaign as well.
What passes for personalized video hasn't been terribly impressive to date. But SundaySky thinks they've advanced what's possible - with personal videos on the fly. Barb Mosher Zinck takes a closer look - and gets her own personalized video.
Marketing tech - can't live with it, can't live without it