Barb crunches data on 2018 and issues a innovation challenge. Will marketers chase AI hype balloons in 2018, or will they impact the business? Fresh ideas are shared - and a request for your input below.
The holiday retail season is upon us. Our resident Canadian looks at how the online and store experience converge in her shopping mix. She also examines consumer data, with advice for retailers on getting it right this season.
User-generated content that advocates for brands is all the rage. But how willing are consumers to do it? And are we on a slippery branded slope? We analyze examples and data from Sprout Social.
Customer reviews are a huge factor in B2C buying. But can B2B peer reviews reach the same level of relevance? TrustRadius says yes - here's how they're doing it.
With the announcement of Adobe Launch, Adobe adds a new element to its Cloud Platform. In this exclusive news analysis, we explain why Adobe sees this as a big advancement in tag management.
The rise of voice search brings us back to the future, thinking about SEO in an "Ask Jeeves" kind of way. Here's Barb's tips on winning in voice search in Google and beyond.
Yes, personalization drives revenues and reduces acquisition costs. But that doesn't mean companies should rush ahead. There's good and bad personalization - and plenty of data to measure.
Building a platform ecosystem is a common agenda but a rare result. Scott Brinker is determined to build a platform at HubSpot that customers and developers love. Here's his plan.
Digital transformation is a top priority for most enterprises, but fresh data points to key gaps. One of those gaps is employee experience - here's what to do about it.
Who actually owns the customer experience? And does it matter? Drawing on fresh data and commentary, Barb Mosher Zinck addresses the problem.
Online marketing training is one way to keep your skills sharp - but is it worth the investment? We review a MarketingProf course, while discussing the pros and cons of other options.
ITSMA and Demandbase have just announced a new partnership to support the future of ABM. Meanwhile, fresh data is validating ABM approaches as other marketing tactics falter.
Too often, tracking cross-organizational marketing campaigns involves complex spreadsheets. Workspan thinks it has a better way: collaborative marketing.