Customer experience sounds lovely - but a great customer experience is hard to achieve. A recent Altimeter report fleshes out four customer experience archetypes. Here's what companies can learn from each.
Marketers aren't looking forward to GDPR - but perhaps they should. There's a big opportunity here to get customer data right. Consent marketing with our data subjects shows a way forward.
True 1-1 personalization is still a rare achievement. Conversant says their AI and machine learning approach is a way forward. But how is privacy protected? Can marketers learn to trust a "black box"?
May 25, 2018 looms for EU-concerned marketers like a data transparency judgement day. But as Barb Mosher Zinck learned from Demandbase, diligent marketers have a chance to differentiate themselves through privacy.
Instagram for business is outside the comfort zone of many brands. But in this use case, we learn how SOMNOS used their Instagram business profile to build their brand, and engage influencers.
The buyer is changing. Marketing has to adapt, or be tuned out. But what about sales? Barb Mosher Zinck explores the keys to Sales and Marketing 2.0 - including a new approach to content marketing.
ABM may be the marketing concept du jour - but the majority of marketers haven't done much with Account-Based Marketing yet. Here's some fundamentals to get you going in 2018.
If 2017 was the year of video marketing, is 2018 the year of the podcast? On the brink of a fresh podcast series. Barb Mosher Zinck weighs the options - and explains how podcasting can fit into the marketing mix.
There is too much content, too much technology, and maybe, just maybe, we need to slow things down, get the foundation in place and focus on quality: quality content, quality personalization, quality interactions. Barb Mosher Zinck looks back on 2017.
One size fits all web experiences are not going to get it done. Conversational UIs can play a key role in better personalization. Here's some considerations - and a call to action.
Marketers can expect plenty of shiny new toys to play with in 2018. But that's not going to get us there. Here's four things NOT to do in 2018, and one unsexy - but important - thing marketers must get right.
Barb crunches data on 2018 and issues a innovation challenge. Will marketers chase AI hype balloons in 2018, or will they impact the business? Fresh ideas are shared - and a request for your input below.
The holiday retail season is upon us. Our resident Canadian looks at how the online and store experience converge in her shopping mix. She also examines consumer data, with advice for retailers on getting it right this season.