Digital transformation is a top priority for most enterprises, but fresh data points to key gaps. One of those gaps is employee experience - here's what to do about it.
Who actually owns the customer experience? And does it matter? Drawing on fresh data and commentary, Barb Mosher Zinck addresses the problem.
Online marketing training is one way to keep your skills sharp - but is it worth the investment? We review a MarketingProf course, while discussing the pros and cons of other options.
ITSMA and Demandbase have just announced a new partnership to support the future of ABM. Meanwhile, fresh data is validating ABM approaches as other marketing tactics falter.
Too often, tracking cross-organizational marketing campaigns involves complex spreadsheets. Workspan thinks it has a better way: collaborative marketing.
Not all influencers are created equal. Can brands use technology to find the influencers that move the needle for influencer marketing - and weed out those who don't?
Too often, "omni-channel" really means "we have a great digital channel." But consumers expect responsiveness across channels - including the physical. Barb Mosher Zinck assesses new data.
Social can have brand impact, and make a customer experience better. So why are companies struggling with social silos? Barb talks to Gordon White in search of answers.
Is your content "ROTten"? As in redundant, obsolete, or trivial? Barb Mosher Zinck assesses fresh data on the problem - and how to avoid it.
Personalization is a tough nut to crack. Today, Adobe announced enhancements to Adobe Target, including AI, intending to take personalization forward. Barb Mosher Zinck shares her views.
Focusing your content marketing on a narrow view of the customer journey is problematic. Barb Mosher Zinck explains why - and what to do about it.
The verdict is in: the B2C "ownership experience" stinks. Barb Mosher Zinck reviews new data from the CMO Council and asks: can B2B do a better job of this?
The chatbots are here - but is that a good thing? Barb Mosher Zinck puts chatbots to the social customer service test, and shares some dos and don'ts if you are deploying one.