Barb Mosher Zinck

Barb Mosher Zinck

Barb Mosher Zinck is a senior content marketer and marketing technology analyst. She works with a range of clients in the tech market and actively tracks and writes about digital marketing, customer experience and enterprise content management. Barb understands the value of technology and works hard to inform and encourage greater understanding of its role in the enterprise.
Barb Mosher Zinck
Barb Mosher Zinck

Archive: Barb Mosher Zinck

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How innovative will marketers be in 2018?

Barb crunches data on 2018 and issues a innovation challenge. Will marketers chase AI hype balloons in 2018, or will they impact the business? Fresh ideas are shared - and a request for your input below.

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Crash courses on marketing - what I learned

Online marketing training is one way to keep your skills sharp - but is it worth the investment? We review a MarketingProf course, while discussing the pros and cons of other options.