Andrew Lawson - author at diginomica

In his role as Senior Vice President for EMEA at Zendesk, Andrew Lawson is responsible for driving the company’s growth in the region. Lawson was most recently at New Relic as Executive Vice President & General Manager, EMEA. Prior to that he was Executive Vice President at Salesforce, where he led both UK and EMEA teams, growing the company’s presence in the region. He has also held a range of sales and leadership roles at Oracle Corporation, where he worked for 14 years.

Articles by Andrew Lawson

Can AI help businesses to run service centers at lower cost? This article is sponsored by:

Not all AI solutions are created equal when it comes to meeting customer service needs. Zendesk's Andrew Lawson reflects on examples of personalized AI that can help businesses grow.

Headphones with microphone with speech bubble chat icon yellow service center technology concept © Lerbank-bbk22 - Canva.com

What healthcare providers need to coordinate non-clinical workflows in HR, operations and procurement This article is sponsored by:

Advanced workflow tools and business process automation allow healthcare providers to optimize non-clinical workflows and improve employee productivity, writes Andrew Lawson of Zendesk.

Female Healthcare Professional In Office Working At Computer © Monkey Business Images - Shutterstock

In a sea of challenges, CX can help manufacturers turn the tide This article is sponsored by:

Andy Lawson forecasts a sunny outlook for manufacturers investing in the customer experience to thrive despite uncertainty. Take a look at the opportunities highlighted in the latest CX Trends Report from Zendesk.

Partnership negotiation to make agreement. Effort and time to make money, success long term investment. Symbol of opportunity, improvement, motivation, challenge. © Gannvector - Shutterstock

In times of economic downturn, customer service is even more critical for business growth This article is sponsored by:

With economic uncertainty breeding business caution, Zendesk's Andrew Lawson outlines five challenges ahead where customer service can take action to drive growth.

Positive business interaction seen through yellow bookshelf - Photo by LinkedIn Sales Solutions on Unsplash

Conversational commerce and the apps of tomorrow This article is sponsored by:

An agile approach to CX means seeking to understand and assess how your customers want to communicate with you. Zendesk's Andrew Lawson shares lessons from the rise of conversational commerce.

App icons in shopping cart standing on laptop keyboard © Maxx-Studio - shutterstock / Fotolia.com

Normal in 2021 - three big trends that will shape work and commerce This article is sponsored by:

As a year in which traditional work practices have been forced to adapt draws to a close, Zendesk's Andrew Lawson ponders three trends for the next twelve months

2021 new smart technology, and new technology trend in 2021 © Sasin Paraksa - Shutterstock

Become an agile customer experience champion and boost your growth This article is sponsored by:

New research highlights the characteristics of customer experience (CX) champions. Zendesk's Andrew Lawson outlines how investing in CX can boost growth

Customer journey or business success concept with hand raised to support human shape © Black Salmon - Shutterstock