Andrew is the Head of Retail at Software AG in additional to being a retail analyst, writer, and keynote speaker on retail challenges and trends. His focus is on consumer behavior, customer experience, and technology disruption. Prior to joining Software AG, he founded Retail Reflections and held senior positions at Kingfisher and Superdrug. He has also been named a top retail influencer by several sources publications and is a regular commentator on the High Street and many other aspects of retail.

Articles by Andrew Busby

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