Alex Lee - author at diginomica

Alex started her comms career managing communications and leading on strategic planning and policy development, using data and analytics for c-suite dashboards and change programmes after a project with JISC Data Labs. Alex works closely with diginomica's industry content and thought-leadership partners.

Articles by Alex Lee

Avoid the pitfall of building CX from a spreadsheet - Zendesk adds proactive messages to conversational experiences This article is sponsored by:

Zendesk releases proactive messaging as part of an immersive CX as customer enquiries continue to rise. How do companies find the right cadence for a personalized approach that treats customers as people without being clingy?

Chatbot assistant conversation, Ai Artificial Intelligence technology concept. Casual business man chatting with chatbot via mobile smart phone application while working on laptop computer © TippaPatt - Shutterstock

From static reports to self-service BI - Texas Tech Credit Union shares Domo project breakthroughs This article is sponsored by:

The Business Intelligence landscape has changed, and it’s no longer just the domain of the analyst or IT. But the transition to self-service BI isn't a straightforward path. Brian Jackson of Texas Tech Credit Union shares how Domo helped his firm navigate the pitfalls.

2022 - the year in Partner Commentary This article is sponsored by:

Across 2022, diginomica's partner ecosystem has added yet more commentary and analysis. Here's a selection of the best.

Why flexible working policies need to improve to counter the Great Resignation This article is sponsored by:

Organizations need to improve their flexible working policies in the Vaccine Economy.

Zoomtopia ‘22 - Zoom makes a big push beyond meetings into a wider world of enterprise collaboration This article is sponsored by:

Zoom unveils its plans to move beyond meetings with an enhanced offer to fulfill collaboration needs at Zoomtopia 2022. Can it move beyond meetings and pay the 'toggle tax'?

Tightening up on the future of work - Slack users testify to the need for flexibility in the Vaccine Economy This article is sponsored by:

Remote. Flexible. Asynchronous. How do we define the future of work?

Lego figures in an 'extraordinary workplace' concept © www_slon_pics - Pixabay

Making the passenger e-commerce experience fly at Heathrow This article is sponsored by:

Making the customer experience of the digital journey for passengers as compelling as possible was the challenge facing Heathrow Airport.

2021 in review - the year in partner insight This article is sponsored by:

So that was 2021, and what have we learned? As it turns out - plenty, as diginomica partners continued to provide project authority and insights throughout.