A new power bloc emerges in the marketing cloud wars as digital marketing pureplay Marketo partners with enterprise business software giant Infor
Enterprise marketing cloud providers are turning to aggressive pricing rather than innovation, claims Marketo founder Phil Fernandez.
Some upbeat numbers from Adobe made Wall Street happy and kept the marketing cloud wars ticking over.
Marketing cloud platforms will become a norm alongside CRM, ERP and HCM, but not for a few years yet, argues Phil Fernandez.
Ellison's giving interviews, Benioff's en route to Indianapolis, Adobe's making brash leadership claims and Marketo's missing out on Dreamforce. The marketing cloud wars are about to explode.
Apples, oranges and bananas - which flavor of Marketing Cloud do you want to pick? Whichever it is, just eat more fruit, says Marketo CMO Sanjay Dholakia.
Cloud vendor ServiceNow has historically struggled to define itself in a market where HR, CRM and ERP rule - but that’s changing.
The 'Little Database That Thinks It Can' is still talking big, looking at a world where developer love and business interest in data apps can give it a long-term future. One grizzled and scarred survivor of the 'Database War-To-End-All-Wars' contemplates a fresh outbreak of conflict.
Infor is buying Birst to flesh out its cloud BI capabilities. It's another savvy acquisition move by CEO Charles Phillips.
Hyperconvergence, micro-services, APIs, serverless apps - these ongoing changes in cloud platforms and infrastructure really matter for business outcomes
The cloud wars have moved beyond infrastructure to open a new front between app building platforms - but will it be Microsoft vs Salesforce or Azure vs AWS?
It very nearly didn't take place, but today in Atlanta the Connections 2016 marketing conference gets underway. Salesforce Marketing Cloud CEO Scott McCorkle is in an upbeat mood, despite the relatively slow take up of Marketing Cloud.