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Why Prolific’s human-centric platform may have real implications for AI This article is sponsored by:
Prolific puts researchers in touch with human respondents. A model that will be replaced by AI? Quite the opposite, says CEO Phelim Bradley.

Pure Storage making the shift from CapEx to subscription revenue as demand for Evergreen//One grows This article is sponsored by:
The performance of Evergreen//One, Pure Storage’s as-a-service offering, is outperforming expectations - as seen in the vendor’s Q3 2024 earnings. This is having an impact on short-term revenue, but is promising for long-term growth.

"Maybe I'd like to forget exactly how crazy that year got" - CEO Marc Benioff looks back on 2023 as Salesforce delivers strong Q3 This article is sponsored by:
It's been quite the year for Salesforce, but as it heads into its silver jubilee, the transformation effort is clearly paying off...

How Blue Yonder built an always-on LinkedIn ABM program using 6sense This article is sponsored by:
How one company ramped up its ABM strategic direction...

ChatGPT – how this one-year-old child is changing the higher education system This article is sponsored by:
A one-year-old finds itself at university - ChatGPT. But should education embrace it? That was the question for a Westminster policy conference.

Generative AI built on a proprietary LLM is the way to go — if you know where to look
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Decisions, decisions - Raju Vegesna of Zoho makes the case for businesses making an informed decision about AI - and why the shiniest LLM in the box isn't necessarily the right choice.

UKISUG urges clarity from SAP over access to S/4HANA innovation for on-premise and hosted customers This article is sponsored by:
Outgoing UKISUG Chair Paul Cooper says that SAP needs to balance the demands of customers with the demands of investors, where clarity over what’s coming is essential.

Cyber Week is over for another year - Adobe and Salesforce provide post-match assessment of how it went for retailers This article is sponsored by:
The economic crisis might not be over, but online shoppers were still out in force in search of a bargain during Cyber Week.

Large Language Models versus human intelligence - where do we stand now? This article is sponsored by:
Behind the OpenAI news cycle is a more fundamental question: just how intelligent are LLMs? And what can we learn about human intelligence from LLMs? It's a debate worth exploring.

How FSM data plays a pivotal role in boosting ESG initiatives
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Using Field Service Management (FSM) tools to keep machine performance at optimal levels can bring substantial ESG benefits. Sara Cerruti of ServiceMax provides research and examples.
