If you treat the cloud as merely a way to modernize your IT, that's all you'll get. No matter how creatively and competently that modernization is done, it will not be enough. Broadening the perspective requires enlarging the community of stakeholders and lengthening the list of criteria for success.
Recently I had the chance to kick my CRM grievances around with Aaron Fulkerson, CEO of MindTouch, and find out why he thinks cloud can alter service for the better. Some of Aaron's answers really surprised me - I hope they spark a worthwhile debate.
How useful are vendor sponsored surveys? There have to be doubts given the agendas that vendors follow. Even so, buyers use surveys as a single decision making point.