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authenticity is the new bullshit

Authenticity is The New Bullshit

Authenticity is something many talk about but few deliver. Why? Maybe they're not concentrating on the real job - to suck less. That's the subtext of Hugh MacLeod's latest book. It will suck about 90 minutes out of your life that you won't get back. It might change your life in the process. The choice is yours.

wishbone

salesforce-sidebar You'll get the cloud you ask for. So ask wisely!

If you treat the cloud as merely a way to modernize your IT, that's all you'll get. No matter how creatively and competently that modernization is done, it will not be enough. Broadening the perspective requires enlarging the community of stakeholders and lengthening the list of criteria for success.

Woman Screaming On Telephone Conversation

Can cloud fix the service experience?

Recently I had the chance to kick my CRM grievances around with Aaron Fulkerson, CEO of MindTouch, and find out why he thinks cloud can alter service for the better. Some of Aaron's answers really surprised me - I hope they spark a worthwhile debate.