To be a billion dollar marketing cloud company. That's a stated ambition of Salesforce.com CEO Marc Benioff, but Shantanu Narayen, CEO of Adobe, wants to beat him to it.
Sina Moatamed has written a series of provocative posts on the cloudy enterprise, most recently The Office of the Cloud CIO. But what about the day-to-day predicaments of IT executives? And how does his visionary take clash with the real word uncertainties provoked by PRISM? There was only one way to find out.
Omnichannel strategies will work if organisations remember that at the end of the day it's all about interacting with the customer, not a pursuit of the latest fashionable buzzword.
The art of story telling is alive and well but to read some critics you'd think that the sourcing of new and interesting stuff has gone away. There are economic issues at stake but in the end, vendors who care encourage the surfacing of the best customer stories. Let's celebrate that.