Even the Facebook generation reads email, yet you'll be hard-pressed to hear it discussed at marketing technology events. The industry seems almost embarrassed to mention email - perhaps it's because the technology to integrate email with mobile and social is lagging behind what enterprises need.
When marketing departments tried out the “content marketing” phrase on me a year ago, I was briefly encouraged. I assumed companies would now step back from polluting the tweetstream with compulsive retweets and hashtag pimping in favor of original content. It didn't happen. There has to be a better way.
As a dominant player, Intuit is a great barometer of the US SME market. Its earnings release for Q3 fiscal 2013 suggest that its slow switch to subscription services is holding up. That is despite the fact it pre warned the market in April that it was shaving a full 225 basis points from its revenue estimates, largely due to a significant softening in its Turbo Tax business.