Blogs claim PR is 80% more effective than content marketing - but they're wrong. Here's my six point rebuttal.
At UK highway service station and hotel operator Welcome Break, HR is working in tandem with IT to produce the meticulous planning needed to get the company where it needs to go.
LinkedIn is seeking a new identity as a content publisher. This could prove more challenging and may in part explain the poor reception that the company's first quarter results got from Wall Street yesterday.
MarkLogic CEO Gary Bloom talks to Diginomica about size, enterprise-level table stakes and the lead generation engine provided by his open source database rivals.
PayPal faces increased competition from the likes of Amazon, Google and assorted newcomers. Time to splash some cash on a new look, some digital marketing and a focus on mobile tech.
Janet Holling urges that IT needs to start speaking a different language to make the project work
Equinix Cloud Exchange service automates multi-cloud connectivity from private infrasturucture into AWS, Azure and other public clouds