The B2B content game is pretty darn hard - but it's also the best way to earn attention while building buyer trust. These principles provide two ways forward into content authority.
Microsoft's paying $26.2 billion for LinkedIn. It's all about building the economic graph of the digital world apparently.
Tech firms are looking to tap into the talent pool of autistic workers, but there are some specific challenges that need to be addressed. Cath Everett provides some practical advice.
Kimberly Tableman, Director of Core Process and Technology at Pfizer, explains that the platform could introduce huge efficiency gains into he process.
In this edition: Amazon ratchets up "Fresh" grocery delivery, retail gets radically agile, and Microsoft drives the Internet nuts, acquires LinkedIn. Also: Salesforce is amazing/huge/incredible/superlative and the enterprise blockchain might be - someday. Your whiffs include creepy startups, boneheaded trademarks, and the Yahoo of enterprise software.
Field service organizations want help grow the bottom line of the business, but they're going to need more investment (and respect) from the C-Suite purse-holders to do it.
A number of IT companies are launching targeted recruitment drives to hire autistic people in a bid to plug the ever-widening technical skills gap. Software giant SAP is at the vanguard of such activity and, along with other experts, shares some of the lessons learned so far.
University student information systems need innovative upgrades to meet the expectations of today's digital natives, writes Unit4's Jami Morshed