You know all that time, effort and money you’ve been putting into personalized marketing campaigns? Well, it turns out that you might have been wasting it for the simple reason that your organization lacks the data skills needed to understand the customers you’re trying to get personal with!
Recent data on customer enhancements at both Workday and SAP open up an important question: can you realistically compare the two companies? The answer is a qualified less. What's more important though are the insights we get into how different companies respond to their customers.