Over the past 8 months we’ve picked up on Accenture’s ambitions in the digital business space. While to most of us perhaps Accenture remains the ‘big ticket outsourcing’ behemoth of old, the firm has been transitioning itself into new markets with its digital push front and centre.
Here's my rundown of the best of the enterprise customer experience on diginomica in 2013.
Larry Ellison seems to have a new holiday tradition. Last year he snapped up Eloqua. This year's indulgence is Responsys, a purchase that plugs some interesting gaps in Oracle's Marketing Cloud ambitions.