Archive: All stories


Can we forget about Microsoft?

As Microsoft rejigs its financial presentation methods in an effort to highlight services and show a clear delineation between consumer and enterprise, we ask whether the company has lost its relevance in the current market.


Skewed social scoring for hotels

A recent Medallia report that rates hotel brands opens up a Pandora's box of questions about the methods used to assess brands and the value they bring back to the real buyer.