IT outages are a fact of life and they will be costly - both financially and in terms of brand and reputational management. In this special 3 part series, we look at the impact of outages from different angles, beginning with the buy side perspective from two organisations with a strong dependency on technology.
The BBC this weekend pulled off the global re-launch of one of its biggest brands using social media and the internet to build dizzying levels of hype without a marketing faux pas. Who knew?
When considering the social-izing of the enterprise, have we done enough to understand what motivates Millennials? Taking research from Dr Jean Twenge as the basis, I argue that we need to better understand their world view before developing the nextgen applications.