So now we get under the skin of the social in CRM and its application in social business.
Customers who are used to pre-planning the rollout of new software versions over several months or even years will be pleased to learn Workday has reduced the number of annual upgrades.
The customer experience is a term that has been picked up by many brands. Many see it as a substitute for the broader panoply of CRM. that's a mistake. Here's why.
This is the first in a 5 part series that revisits the evolving concepts behind CRM. It is an important addition to a subject that has become increasingly muddied by the introduction of social elements.