Capitalizing on product-led growth means big changes to sales and marketing. Marketing shifts focus to customer acquisition; content takes center stage. Here's how you pull it off.
'Techquilibrium' is a balancing act as enterprises embrace agility in their core IT. Infor's Rod Johnson explores the role of modern ERP in digitalization
Mitsubishi Electric's Salesforce transformation isn't hot air as engineers get CRM data at their fingertips
Mitsubishi Electric Trane HVAC will continue rolling out new Salesforce-centric iterations in 2020, but its CRM transformation journey began back to 2014.
The organisation is using AWS for scale, speed and machine learning, helping to gain insights from terabytes of data on cells and genes.
Cisco embraces reality with new merchant switch chip targeting 5G carriers and hyperscale clouds operators
Last week’s Cisco strategy event saw some major strategic shifts against the backdrop of a competitive environment that made such a major pivot inevitable.
Implementing ASC 606 has been a challenge for accounting teams, especially those in subscription businesses. Sage Intacct's Laura Wiler has some tips
Can - and should - AI tech be used in the recruitment process? And if so, what checks and balances need to be in place?
Unique partnership sees AWS providing BP with its IT infrastructure and BP providing AWS with renewable energy
Martinelli's operates a sophisticated 'bottoms up' planning and forecasting approach that focuses on the long term. Here's what they're doing with Adaptive Insights as their FPA system of choice.