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Hubspot Inbound 2020 - Marcus Sheridan on content that sells
Marcus Sheridan is something of a legend in content marketing circles. But how does his message apply today? At Hubspot Inbound 2020, Sheridan laid out his "big five" content marketing priorities. It comes down to sales enablement.
Excel and COVID-19, a marriage made in hell
Spreadsheet error hits the headlines - but it remains widely misunderstood.
Walt Disney scales loyalty program with Oracle to reach ‘top bucks customers’
The world renowned Walt Disney Studios is working with Oracle CrowdTwist to build engagement through its loyalty member program.
Enterprise hits and misses - the US and UK get an AI responsibility wake-up call, SAP goes CX shopping, and Tibco and VMware modernize
This week - the U.S. and the UK get mediocre grades on AI responsibility. SAP grabs omni-channel player Emarsys, and we take a hard look at the pending cash flow crunch. Your whiffs include some world-class employee relations gaffes, and a cheap shot at Subway restaurants, if that's possible.
Inside Surrey County Council's switch from SAP to Unit4
Surrey CC is throwing out a 16 year old SAP system in favor of Unit4. What's going on? We talk to the project's executive leader.
Retail resurrection? Bed, Bath & Beyond's 'omni-always' bounce back from beyond hope
Bed, Bath & Beyond's turnaround plan looks as though it might just be working as 'omni-always' becomes the corporate mantra.
Striking the right note - the importance of data management in the digital music industry
Speakers at one of the UK’s biggest music conferences expose how digital opportunities are being missed by both musicians and their distributors.
All the right words, some in the right order, but none of the right actions - H&M's omni-channel thinking
H&M's CEO has a big idea that she wants everyone to know about...again and again.
Workfront outlines its maturity model for automating work
Work management vendor Workfront has developed a maturity model for work automation that maps to how it sees digital teamwork evolving in the enterprise
Who needs Siri for the Enterprise? Everybody, says iGenius CEO about his crystal.ai ‘virtual advisor'
Imagine being able to access all of your company's complex and siloed data sources from one place by asking your smart phone. That's the iGenius promise.
