The social business moniker is a hot topic drawing a wide range of views. In this post, I am looking at 'social' from the perspective of the needs I see on the ground among practitioners in the professional services industry.
The notion of the 'social enterprise' seems to be fading. It hasn't worked as a concept except among a very small number of businesses. Instead, we are seeing competing ideas emerging. One is the 'customer company' which we will return to later. The other is 'networked enterprise,' a concept with a more expansive vision.