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Cool bananas! Trading in clouds.

Clouds are just bananas really. Or so reckons Michael Osterloh, a member of the board of the Deutsche Börse Cloud Exchange (DBCE), a joint venture formed by the German stock exchange with Berlin-based Zimory GmbH.

afraid to fail

Avoiding b2b content marketing pitfalls

Much of the resistance enterprise marketers face comes from being immersed for dangerously long periods in their gobsmackingly wonderful product technology. Here's a take on how to avoid that, backed up by survey data from a new content marketing report.